KOL Specialist

Infinity Growth Evolution Corp.; Manila; On-site; PHP 480,000 - 750,000; Full time

Job summary

Infinity Growth Evolution Corp. is seeking aKOL Specialist to identify, recruit, and manage key opinion leaders and creators across TikTok and other social platforms. The role focuses on brand-aligned campaigns and live commerce initiatives.

You will evaluate performance, negotiate terms, coordinate briefs, and monitor metrics, collaborating with marketing, account management, and content teams to deliver high-impact campaigns.

Qualifications

• Experience in influencer/KOL management, creator relations, and social media campaign coordination, preferably within TikTok or other short-form video platforms.
• Strong skills in digital marketing, social commerce strategy, and campaign planning.
• Ability to analyze performance data, interpret key metrics, and use insights to refine KOL selection, campaign targeting, and content approaches.
• Excellent communication, negotiation, and relationship-building skills for working with creators, brand stakeholders, and cross-functional internal teams.
• Organizational and project management abilities, including managing multiple campaigns, timelines, and deliverables in a fast-paced environment.
• Familiarity with TikTok Shop, MCN operations, or e-commerce platforms is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Responsibilities

• Identify, recruit, and manage KOLs and creators aligned with client brand goals on TikTok and other platforms.
• Evaluate creator performance and negotiate collaboration terms.
• Coordinate campaign briefs and ensure timely content delivery for campaigns and live commerce.
• Monitor campaign metrics and optimize KOL strategies based on data insights.
• Collaborate with internal teams in digital marketing, account management, and content production.
• Maintain relationships with creators and support them in executing high-impact campaigns.

Skills

KOL management

Creator relations

Social media campaigns

Digital marketing

Campaign planning

Data analytics

Negotiation

Communication

Project management

TikTok Shop

E-commerce platforms

English fluency

Education

Bachelor's degree in Marketing/Communications/Business

Job description

The KOL Specialist role is a full-time, on-site position based in BGC, Taguig. This role will identify, recruit, and manage key opinion leaders (KOLs) and creators aligned with client brand goals on TikTok and other social platforms. Day-to-day responsibilities include evaluating creator performance, negotiating collaboration terms, coordinating campaign briefs, and ensuring timely delivery of content and live commerce activities. The role also involves monitoring campaign metrics, optimizing KOL strategies based on data insights, and collaborating closely with internal teams such as digital marketing, account management, and content production. The KOL Specialist will maintain strong professional relationships with creators, support them in executing high-impact campaigns, and contribute to continuous improvement of IG’s social commerce initiatives.

Qualifications

• Experience in influencer/KOL management, creator relations, and social media campaign coordination, preferably within TikTok or other short-form video platforms.
• Strong skills in digital marketing, social commerce strategy, and campaign planning, with the ability to align KOL activities to brand and performance objectives.
• Ability to analyze performance data, interpret key metrics, and use insights to refine KOL selection, campaign targeting, and content approaches.
• Excellent communication, negotiation, and relationship-building skills for working with creators, brand stakeholders, and cross-functional internal teams.
• Organizational and project management abilities, including managing multiple campaigns, timelines, and deliverables in a fast-paced environment.
• Familiarity with TikTok Shop, MCN operations, or e-commerce platforms is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Fluency in English; proficiency in Filipino and knowledge of local creator ecosystems are highly beneficial.