Marketing Executive (BukuPay PH)

BukuWarung; Philippines; On-site; PHP 360,000 - 840,000; Full time

Job summary

BukuWarung is seeking a dynamic marketer in Manila to own BukuPay creator/affiliate outreach end-to-end. You will source, qualify, outreach, and onboard creators, guiding them through setup and first posts while optimizing pipeline metrics.

Ideal candidates have 2–3 years in marketing with direct creator/affiliate experience, strong Tagalog/English communication, and comfort with AI tools to scale outreach daily.

Qualifications

• 2–3 years in marketing with at least 1 year running creator, influencer, or affiliate outreach yourself.
• Based in Manila and able to work on-site.

Responsibilities

• Own the end-to-end creator/affiliate journeys from sourcing to retention.
• Shortlist creators from the weekly raw list and verify audience fit and engagement.
• Outreach and close: message shortlisted creators on TikTok, Facebook and Instagram, explain BukuPay and secure a yes.
• Onboarding and activation: guide setup, educate about the product, and ensure first post goes out.
• Maintain a current pipeline and report on what works and who converts.

Skills

Marketing

Creator outreach

Social media

TikTok/Instagram knowledge

Tools

AI tools

Job description

The role

The role will be for owning KOL/affiliate journeys end-to-end from sourcing until retaining them.

BukuPay is a QR Soundbox that says every payment out loud, so a merchant never has to check a phone or fall for a fake receipt. In the Philippines it is built for sari-sari stores, carinderias, and market vendors. The creators who sell it best run a shop themselves. #NegosyoMadeEasy.

What You’ll Own

• The output: Creators onboarded, posting, and driving orders.
• The shortlist: Take the raw creators list the sourcing tool pulls each week and check every profile [right audience, real engagement, right kind of shop].
• Outreach and close: Message every shortlisted creator on TikTok, Facebook and Instagram, explain BukuPay, handle the questions, and get to a yes.
• Onboarding and activation: Walk them through setup, educate them about the product, get the first post out, keep them posting. A creator who signs up and goes quiet does not count.
• Keep the pipeline current and tell us what is working: which creator profiles convert, which messages get replies, which posts sell.

What Success Looks Like

First 30 days

• You know BukuPay PH product, the creator profile, and the target audience.
• A full weekly shortlist worked on your own, outreach out, replies coming back.
• Your first cohort onboarded and started posting.

By month 3

• A steady weekly flow of creators contacted, with a reply rate and sales numbers you can quote.
• A growing base of creators posting and producing orders.
• A clear read on which creator profile, which content and which channel sells.

What You’ll Bring

The first three are non-negotiable. We are hiring for judgment and hustle, and for what you have actually run.

Must-have

• Two to three years in marketing, including at least a year running creator, influencer, or affiliate outreach yourself.
• Based in Manila and able to work on-site.
• Fluent in Tagalog and English, and comfortable messaging creators all day.
• Genuinely into TikTok and Instagram. You can tell a real small-business creator from a lifestyle account in ten seconds. You are into social media and their trends.
• Organised and reliable. You keep a tracker current and a pipeline moving without being chased.
• Comfortable with AI tools or quick to pick them up. You will use them every day.

Nice to have

• Creators work in fintech, payments, or FMCG, or anywhere the creator had to drive an actual sale.
• You know the sari-sari, carinderia, and palengke world firsthand.
• You have run a referral or affiliate code programme.

Is this you?

Yes if

• You want a channel that is yours, with a number attached to it.
• You like talking to people all day and you do not mind hearing no.
• You are happy building the process while you run it, because there is no playbook here yet.

No if

• You want to design content or run the brand [those are separate teams here].
• You need a big paid budget before you can move anything.
• You want to hand the work to an agency and manage from a distance.