Marketing Data & Automation Strategist

Jlt Customs Brokerage; Metro Manila; On-site; PHP 450,000 - 750,000; Full time

Job summary

Jlt Customs Brokerage is seeking a Marketing Analytics & Automation Specialist to manage marketing data, reporting, CRM systems, and automation workflows. The role focuses on turning data into insights, improving lead management, and supporting data-driven marketing decisions.

Responsibilities include building dashboards, managing funnel reporting, conducting data audits, analyzing A/B tests, and maintaining CRM automation with lead routing and email workflows.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Data Analytics, or a related field is preferred.
• Experience in marketing analytics, CRM administration, marketing automation, or digital marketing operations is advantageous.
• Strong analytical skills and the ability to interpret marketing data and provide actionable recommendations.
• Experience with CRM platforms, marketing automation tools, and dashboard reporting is preferred.
• Knowledge of attribution, UTM tracking, lead scoring, funnel reporting, and conversion tracking.
• Familiarity with data visualization, spreadsheets, and workflow integration platforms.
• Understanding of competitor analysis, market research, and SWOT analysis.
• Strong organizational, documentation, and problem-solving skills.
• Excellent communication skills and the ability to collaborate with Marketing, Sales, and other departments.
• Ability to manage multiple projects, maintain data accuracy, and meet reporting deadlines.

Responsibilities

• Build and maintain marketing dashboards tracking advertising spend, leads, MQLs, SQLs, sales pipeline, and CAC by channel, including competitor benchmarks.
• Manage funnel reporting and attribution standards, including UTM tracking and CRM source fields.
• Prepare weekly performance summaries and monthly analytical reports with actionable recommendations and competitor insights.
• Conduct monthly data audits by comparing advertising platform conversions, CRM leads, and closed deals to ensure data accuracy.
• Analyze A/B test results and support forecasting and advertising budget decisions in collaboration with the Marketing Manager.
• Administer CRM and marketing automation platforms, including lead routing, lead scoring in coordination with Sales, and automated email workflows for welcome, nurturing, and re-engagement campaigns.
• Integrate marketing tools and workflows to maintain seamless data synchronization and accurate records.
• Monitor competitor activities across advertising, SEO, social media, and pricing.
• Conduct quarterly SWOT analyses and develop sales battlecards to support competitive positioning.
• Document marketing processes, automation workflows, system integrations, and standard operating procedures.
• Identify opportunities to improve marketing efficiency, lead management, reporting accuracy, and automation performance.

Skills

Marketing analytics

CRM administration

Marketing automation

Data visualization

A/B testing

Education

Bachelor's degree in Marketing/Analytics

Job description

Jlt Customs Brokerage is seeking a Marketing Analytics & Automation Specialist to manage marketing data, reporting, CRM systems, and automation workflows. The role focuses on turning data into insights, improving lead management, and supporting data-driven marketing decisions.

Responsibilities include building dashboards, managing funnel reporting, conducting data audits, analyzing A/B tests, and maintaining CRM automation with lead routing and email workflows.