Marketing Brand & Growth Manager

iSupport Worldwide; Pasig; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Free lunch

Onsite gym

Fitness challenges

Career development

Upskilling academy

Modern facilities

Collaborative culture

Job summary

iSupport Worldwide is seeking a Marketing Specialist / Marketing Operations Manager to drive brand consistency and a measurable marketing funnel. You will own day-to-day execution across social media, email, content, client materials, and reporting, using AI thoughtfully to accelerate speed and scale while preserving brand quality.

You will build campaigns with clear owners, manage an editorial calendar, and ensure Salesforce provides reliable campaign reporting.

Qualifications

• 4+ years of hands-on B2B marketing experience.
• Experience in content marketing.
• Experience in social media management.
• Experience in email marketing.
• Experience in campaign execution.
• Excellent written and spoken English.
• Strong writing, editing, and communication skills.
• Experience using generative AI tools for marketing work.
• Experience managing LinkedIn and other social channels.
• Knowledge of email marketing, segmentation, nurture sequences, and deliverability.
• Experience with CRM/marketing operations.
• Strong project management and attention to detail.
• Ability to work in a fast-paced entrepreneurial environment.
• Comfortable working with clients, executives, and stakeholders.
• Willing to work in-office.

Responsibilities

• Translate messaging into clear client communications and maintain a consistent brand voice.
• Own editorial calendar and day-to-day social presence, especially LinkedIn for B2B audiences.
• Use AI tools to research, draft, and personalize content while ensuring human review.
• Plan and optimize outbound, nurture, onboarding, and retention campaigns.
• Manage lead lists, segmentation, and deliverability within campaigns.
• Create co-branded flyers, notices, and rollout materials with clients.
• Build campaign plans linking awareness to conversion across channels.
• Lead funnel reporting in Salesforce with attribution and dashboards.
• Collaborate with Sales and Client Success on handoffs and follow-ups.
• Produce monthly dashboards and campaign recommendations.
• Coordinate events, partnerships, and co-marketing with external partners.
• Ensure compliance and appropriate disclosures in all materials.
• Maintain consistency across internal and client-facing assets.

Skills

B2B marketing

Social media

Email marketing

Campaign execution

Content marketing

AI in marketing

Writing

Project management

English proficiency

Tools

Salesforce

Job description

Marketing Specialist / Marketing Operations Manager

The Opportunity

Our Company is building innovative solutions that help organizations strengthen customer engagement, improve performance outcomes, and deliver meaningful value to their clients and end users.

We are a collaborative, entrepreneurial team of five full-time employees and five part-time contractors. Because the team is lean, this role must be comfortable working across functions, moving quickly, and taking campaigns from concept through execution and measurement.

We are looking for a versatile, execution-oriented marketing professional who can turn an established marketing framework into a consistent operating rhythm. This person will own day-to-day marketing execution across social media, email, content, client materials, and campaign reporting, using AI thoughtfully to increase speed and scale without sacrificing accuracy, trust, or brand quality.

PRIMARY MANDATE

Build a recognizable, trusted company brand and a measurable marketing funnel that consistently creates qualified conversations, supports client adoption, and strengthens retention.

What Success Looks Like

• The Company communicates with one clear, consistent voice across every channel and client touchpoint.
• Marketing campaigns move from ideas to scheduled, measured execution with clear owners and deadlines.
• Social and email programs generate qualified interest and support the sales team's outreach.
• Clients receive polished, on-brand flyers, notices, testimonials, and rollout materials on time.
• Salesforce provides a reliable view of campaign activity, source attribution, and funnel performance.

ROLE RESPONSIBILITIES

What You Will Own

Brand and Messaging Stewardship

• Translate the company's positioning, voice, and brand platform into clear, credible messaging for clients, partners, stakeholders, and end users.
• Maintain a practical message library, editorial standards, and approval process so presentations, emails, social posts, flyers, and client communications remain consistent.
• Review marketing outputs for accuracy, tone, visual consistency, and appropriate use of claims before release.

Social Media and Thought Leadership

• Own the editorial calendar and day-to-day social presence, with an initial emphasis on LinkedIn and B2B audiences.
• Create and repurpose posts, short-form video, infographics, executive points of view, educational content, and campaign series.
• Monitor engagement, respond appropriately, and identify conversations, trends, and prospects that should be routed to Sales.

AI-Enabled Content Production

• Use generative AI and automation tools to research, draft, edit, repurpose, and personalize content while preserving human review and brand accountability.
• Build reusable prompts, templates, and workflows that improve production speed and quality across email, social, client collateral, and reporting.
• Protect confidential client, customer, and company information; use only approved tools and follow company security, privacy, and compliance requirements.

Email Campaigns and Lifecycle Marketing

• Review and improve current email automations, messaging, and sequence timing in partnership with the Sales Operations Coordinator, ensuring each campaign has a clear audience, purpose, call to action, and follow-up path.
• Plan, write, build, and optimize outbound, nurture, onboarding, and retention campaigns for prospects, clients, partners, and end users.
• Own email deliverability and list health, including sender reputation, authentication coordination, bounce and complaint monitoring, suppression practices, and corrective action when performance declines.
• Segment audiences, manage lead and campaign lists, test subject lines and calls to action, and maintain CAN-SPAM and related compliance practices.
• Coordinate sequences with Sales so email, calls, meetings, and follow-up tasks operate as one connected funnel rather than isolated activities.

Lead Data, Bots, and Marketing Automation

• Work with existing bots and automation workflows to support lead research, qualification, outreach, routing, and follow-up.
• Manage the quality, segmentation, deduplication, and campaign readiness of prospect and lead lists before they enter active sequences.
• Monitor automation outputs, identify errors or weak results, recommend improvements, and ensure human review where judgment or compliance is required.

Client Marketing and Advocacy

• Work directly with clients to create co-branded flyers, notices, educational materials, videos, and rollout resources.
• Establish a repeatable testimonial and case-study program by identifying candidates, conducting interviews, securing approvals, and publishing credible success stories.
• Keep core sales and client materials current, including one-sheets, presentations, proposal content, website copy, implementation materials, and asset kits.

Campaign and Funnel Operations

• Build campaign plans that connect awareness, consideration, urgency, and conversion across social, email, referral, event, and direct-outreach channels.
• Use Salesforce as the marketing system of record for campaign membership, source attribution, task handoffs, lead status, and performance reporting.
• Partner with Sales and Client Success teams to define handoffs, follow-up standards, dormant-lead rules, and re-engagement programs.
• Produce a concise monthly dashboard and recommendations based on campaign, channel, and funnel results.

Partnerships, Events, and Earned Visibility

• Support conferences, webinars, sponsorships, referral partners, and co-marketing opportunities with coordinated pre-event, live, and follow-up campaigns.
• Develop press-ready messaging, talking points, and an organized asset library for industry media and partner use.
• Coordinate external designers, videographers, agencies, and marketing partners when specialized production is needed.

Role Boundaries and Decision Rights

This role owns marketing execution, coordination, and quality control. It partners with leadership on strategy and with qualified legal and compliance resources on regulated claims and disclosures. It is not the sole owner of sales closing, Salesforce architecture, product engineering, or legal interpretation.

How This Role Works Across the Team

• Partner with Salesforce engineers and implementation specialists to translate marketing requirements into campaigns, automations, lead routing, dashboards, and reliable reporting.
• Coordinate with Account Management and Operations leadership on client communications, co-branded materials, testimonials, onboarding needs, and retention initiatives.
• Coordinate campaign timing, lead lists, messaging, automated sequences, and handoffs with the Sales Operations Coordinator. Support sales development and outbound teams with approved scripts, content, and campaign insights.

PERFORMANCE SCORECARD

Key Performance Indicators

The final scorecard will be established with the successful candidate after baseline data is confirmed. The measures below emphasize business contribution, execution quality, and funnel discipline rather than activity volume alone.

Area Examples of Measurement Brand Consistency On-time publishing, approved-message usage, correction or compliance error rate Audience Growth Qualified follower growth, reach, engagement, and share of relevant conversations Demand Generation Qualified leads, meetings influenced, response rates, and conversion by source/campaign Email Performance Deliverability, opens, clicks, replies, conversions, unsubscribes, and list health Client Enablement Asset turnaround time, rollout completion, testimonials, and published case studies Funnel Discipline Campaign attribution completeness, lead-stage movement, and follow-up compliance

Operating Cadence

Weekly

• Maintain the editorial and campaign calendar.
• Coordinate priorities with Sales and Client Success.
• Surface approvals, dependencies, and blockers.

Monthly

• Report channel and funnel performance.
• Recommend optimizations.
• Refresh the near-term content plan.
• Confirm client-material priorities.

Quarterly

• Review positioning, message performance, campaign mix, asset needs, and progress against company growth objectives.

4+ years of hands-on B2B marketing experience

Experience in content marketing

Experience in social media management

Experience in email marketing

Experience in campaign execution

Excellent written and spoken English

Strong writing, editing, and communication skills

Experience using generative AI tools for marketing work

Experience managing LinkedIn and other social channels

Knowledge of email marketing, segmentation, nurture sequences, and deliverability

Experience with CRM/marketing operations

Strong project management and attention to detail

Ability to work in a fast-paced entrepreneurial environment

Comfortable working with clients, executives, and stakeholders

Willing to work in-office

Why you'll love it here?

• Free lunch meals, fruits, snacks, and beverages for employees assigned to onsite shifts.
• Access to an onsite gym with a complimentary professional fitness instructor.
• Weekly fitness activities and an annual fitness challenge with prizes of up to ₱70,000.
• Weekly employee engagement activities with prizes of up to ₱3,000.
• Free upskilling academy to support career growth and professional development.
• State-of-the-art office facilities and modern workstations.
• Access to employee amenities including sleeping quarters, game area, chat room, and shower rooms.
• Fun, collaborative, and employee-focused work environment.