Marketing Automation Specialist

Kinguin; Metro Manila; Remoto; PHP 446.000 - 893.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Tools provided

Monthly bonus

Nilo mental health platform

Free English lessons

Marketplace discounts

Seniority bonuses

Descrizione del lavoro

Kinguin is recruiting for a Marketing Specialist to own direct campaigns across email, web push, and popup channels. You will analyse performance, run A/B tests, and collaborate with multiple teams to optimize targeting and conversions.

The role emphasizes data-driven decision making, KPI tracking, and leveraging AI tools to boost efficiency and time-to-market for marketing initiatives. Remote work with flexible hours is offered.

Competenze

• Experience in CRM, marketing automation, or a similar role.
• Experience with campaign optimisation, A/B testing, and performance analysis.
• Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.

Mansioni

• Own the end-to-end execution and optimisation of direct marketing campaigns on kinguin.net (channels: email, web push & popup).
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with other marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data required for product-based campaigns (product recommendations).
• Drive email and web push active subscriber growth to boost the potential of these channels.
• Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns

Conoscenze

CRM experience

Marketing automation

Digital marketing

A/B testing

Campaign optimization

Performance analytics

AI tools experience

Cross-channel collaboration

English communication

Strumenti

CRM platforms

A/B testing tools

Descrizione del lavoro

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers. If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here. Let's shape the future together and make gaming accessible and inclusive for everyone!

What daily challenges are waiting for you?

• Own the end-to-end execution and optimisation of direct marketing campaigns on kinguin.net (channels: email, web push & popup).
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with other marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data required for product-based campaigns (product recommendations).
• Drive email and web push active subscriber growth to boost the potential of these channels.
• Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns

What you need to be successful in this role?

• English communication skills.
• Experience in CRM, marketing automation, digital marketing, or a similar role.
• Experience with campaign optimisation, A/B testing, and performance analysis.
• Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.
• A data-driven, proactive approach and ability to work independently.
• Experience with AI tools and solutions.
• Strong collaboration skills and interest in working across marketing channels.

What we offer?

• Remote work within flexible hours.
• All the tools and equipment necessary to perform your duties.
• Monthly bonus opportunities tied to marketplace results.
• Mental health support platform (Nilo).
• Free English lessons via online platform.
• 50% discount codes for our marketplace
• Seniority bonuses

Recruitment process

• People interview (45-60 minutes)
• Interview with the Hiring Manager (30-60 minutes)
• Feedback + decision