Marketing Operations & CRM Analytics Analyst

ICAP Management Services Ltd, Philippine Branch; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

ICAP Management Services Ltd, Philippine Branch is seeking a Marketing Operations Specialist to optimise CRM systems, automation, reporting and data workflows for a global B2B organisation. You will own HubSpot administration, support Salesforce integration, and partner with marketing, sales operations and external partners to improve processes.

You will drive marketing performance through dashboards, lead management, campaign execution and content marketing support, ensuring data quality and

Qualifications

• Hands-on HubSpot administration experience.
• Experience with Salesforce or other CRM platforms.
• Understanding of marketing automation, lead management and campaign operations.
• Experience creating reports and dashboards.
• Strong organisational, analytical and problem-solving skills.
• Excellent communication skills with attention to detail.
• Proficiency in Microsoft Office applications.

Responsibilities

• Support day-to-day administration, optimisation and development of HubSpot workflows, forms, landing pages, email templates and automation programmes.
• Support the HubSpot-Salesforce integration and data quality for lead management.
• Produce and maintain marketing reports and dashboards with campaign performance and ROI insights.
• Create, deploy and report on email campaigns, webinars, events and content programmes.
• Maintain and update website content and support testing and optimisation.
• Assist with data governance, database management and marketing process documentation.
• Collaborate with external agencies and internal stakeholders on digital and marketing initiatives.
• Support lead capture, campaign follow-up and vendor onboarding and budget tracking.

Skills

HubSpot

Salesforce

Marketing automation

Reporting dashboards

Lead management

Data governance

CRM integrations

Project management

Microsoft Office

Tools

WordPress

SEO basics

Job description

ICAP Management Services Ltd, Philippine Branch is seeking a Marketing Operations Specialist to optimise CRM systems, automation, reporting and data workflows for a global B2B organisation. You will own HubSpot administration, support Salesforce integration, and partner with marketing, sales operations and external partners to improve processes.

You will drive marketing performance through dashboards, lead management, campaign execution and content marketing support, ensuring data quality and