Marketing Assistant with Restaurant Background (West Ave. Quezon City)

Bioessence Group of Companies; Quezon City; On-site; PHP 223,000 - 446,000; Full time

Job summary

Bioessence Group of Companies is seeking a Marketing Officer to plan, implement, and monitor campaigns across restaurant branches, increasing brand awareness and customer engagement. You’ll support promotions, social media, events, and partnerships while collaborating with Operations and Sales teams.

The role emphasizes creating engaging content, coordinating with designers and branch teams, and analyzing campaign performance to drive foot traffic and sales.

Qualifications

• Bachelor's degree in marketing or related field.
• 1–2 years in marketing, preferably in restaurant/food service/retail/FMCG.
• Experience with restaurant promotions, social media marketing, events, or branch marketing is an advantage.
• Proficiency with Canva, Meta Business Suite, Google Analytics or similar tools.
• Strong communication and interpersonal skills.
• Creative, organized and detail-oriented.

Responsibilities

• Plan, implement, and monitor marketing activities to increase brand awareness, customer engagement, foot traffic, and sales across restaurant branches.
• Manage and maintain the company's social media presence; create/coordinate content and campaigns.
• Coordinate with branch teams to ensure proper implementation of campaigns and displays.
• Assist in planning events, product launches, and partnerships with influencers or organizations.
• Ensure brand guideline compliance across materials and branches.
• Monitor KPIs, track sales during promotions, and prepare marketing reports.
• Provide data-driven recommendations to improve marketing strategies.

Skills

Digital marketing

Social media management

Content creation

Communication skills

Creativity

Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field

Tools

Canva

Meta Business Suite

Google Analytics

Job description

The Marketing Officer is responsible for planning, implementing, and monitoring marketing activities that increase brand awareness, customer engagement, foot traffic, and sales across the company's restaurant branches. The role supports promotional campaigns, social media activities, events, partnerships, and other marketing initiatives while working closely with Operations, Sales, and other departments.

Key Responsibilities

Marketing & Promotions

• Develop and implement marketing campaigns and promotional activities for restaurant branches.

• Assist in planning seasonal campaigns, product launches, discounts, bundles, and special offers.

• Coordinate marketing activities based on business goals, target customers, and branch requirements.

• Monitor the performance of marketing campaigns and provide recommendations for improvement.

• Assist in developing strategies to increase customer visits, sales, and brand awareness.

• Conduct market and competitor research to identify trends and opportunities.

Social Media & Digital Marketing

• Manage and maintain the company's social media presence across relevant platforms.

• Create and coordinate engaging content related to products, promotions, events, and brand activities.

• Coordinate with graphic designers, photographers, videographers, and other creatives for marketing materials.

• Monitor customer engagement, comments, messages, reviews, and feedback on social media platforms.

• Assist in implementing digital marketing campaigns, including paid advertisements when required.

• Monitor social media performance and prepare regular reports.

Restaurant & Branch Marketing

• Coordinate with branch teams to ensure proper implementation of marketing campaigns and promotional activities.

• Conduct branch visits to monitor marketing materials, displays, promotional setups, and overall brand execution.

• Ensure that promotional materials are properly displayed and updated across branches.

• Gather feedback from branches regarding customer response to promotions and marketing activities.

• Support initiatives designed to increase branch traffic and sales.

Events & Partnerships

• Assist in planning and coordinating restaurant events, product launches, community activities, and promotional events.

• Identify potential partnerships with influencers, organizations, businesses, and other relevant groups.

• Coordinate with external suppliers, agencies, and partners for marketing activities.

• Assist in influencer and collaboration campaigns when applicable.

Brand Management

• Ensure consistent implementation of the company's brand guidelines across marketing materials and restaurant branches.

• Assist in developing marketing collaterals such as posters, flyers, digital advertisements, menus, and promotional materials.

• Coordinate with internal teams to ensure accurate product information, pricing, and promotional details.

• Help maintain a consistent brand image across all customer touchpoints.

Reporting & Analysis

• Monitor marketing campaign results and key performance indicators (KPIs).

• Track sales performance during promotional campaigns and compare results with previous periods.

• Prepare weekly and monthly marketing reports.

• Analyze customer engagement, campaign performance, and promotional results.

• Provide data-driven recommendations to improve marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.

• At least 1-2 years of experience in marketing, preferably in the restaurant, food service, hospitality, retail, or FMCG industry.

• Experience handling restaurant promotions, social media marketing, events, or branch marketing is an advantage.

• Strong understanding of digital marketing and social media platforms.

• Experience with content creation and marketing campaigns.

• Basic knowledge of Canva, Meta Business Suite, Google Analytics, or similar marketing tools is an advantage.

• Strong communication and interpersonal skills.

• Creative, organized, and detail-oriented.