Marketing Assistant

Lorenzana Food Corporation; Batangas City; On-site; PHP 360,000 - 480,000; Full time

Job summary

A leading food company in Batangas City is seeking a Trade Marketing Support professional to assist with trade promotions, digital campaigns, and brand activation activities. The ideal candidate has a background in marketing with at least 3 years of experience in the FMCG sector, bringing valuable insights from the food and beverage category. This role offers opportunities to manage diverse marketing initiatives in a dynamic environment.

Qualifications

• Minimum 3 years of experience in a marketing role, preferably within the FMCG sector.
• Experience in food and beverage or condiment categories is a strong advantage.
• Experience in food and beverage or condiment categories is a strong advantage.

Responsibilities

• Assist in the development and execution of trade promotions and in-store marketing initiatives.
• Support the implementation of digital campaigns across multiple channels.
• Help execute brand activation activities and assist with packaging updates.
• Handle marketing documentation, budgets, and vendor coordination.
• Support the implementation of digital campaigns across social media, email, and paid advertising.
• Coordinate with creative agencies or freelancers to develop content (visuals, videos, captions).
• Manage social media content calendars and schedule posts.
• Monitor campaign performance and prepare regular analytics reports.
• Help execute brand activation activities, sampling events, and sponsorships.
• Assist with packaging updates, including coordination with designers and printing partners.
• Conduct competitor and market research to support brand positioning and innovation.
• Maintain the brand asset library and ensure consistency in usage.
• Handle marketing documentation, budgets, and invoice processing.
• Liaise with vendors, printers, and other external partners.
• Coordinate internal approvals and deadlines to keep marketing projects on track.

Skills

Trade promotions execution

Campaign performance tracking

Social media management

Competitor analysis

Communication

Education

Bachelor’s degree in Marketing or related field

Related field (Business/Communications)

Job description

Job Description

Trade Marketing Support

• Assist in the development and execution of trade promotions and in-store marketing initiatives
• Coordinate with sales and merchandising teams to ensure alignment on retail marketing campaigns
• Monitor stock levels of promotional materials and liaise with suppliers for timely replenishment
• Track trade marketing KPIs and compile performance reports

Digital Marketing

• Support the implementation of digital campaigns across social media, email, and paid advertising
• Coordinate with creative agencies or freelancers to develop content (visuals, videos, captions)
• Manage social media content calendars and schedule posts
• Monitor campaign performance and prepare regular analytics reports

Brand Marketing

• Help execute brand activation activities, sampling events, and sponsorships
• Assist with packaging updates, including coordination with designers and printing partners
• Conduct competitor and market research to support brand positioning and innovation
• Maintain the brand asset library and ensure consistency in usage

Administrative and Coordination Tasks

• Handle marketing documentation, budgets, and invoice processing
• Liaise with vendors, printers, and other external partners
• Coordinate internal approvals and deadlines to keep marketing projects on track

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Minimum 3 years of experience in a marketing role, preferably within the FMCG sector
• Experience in food and beverage or condiment categories is a strong advantage