Marketing and Brand Manager

Our Clients; Cebu City; Sur place; PHP 600 000 - 1 200 000; Plein temps

Résumé du poste

Our Clients in Cebu is seeking a Marketing & Brand Manager to plan, implement, and manage integrated marketing strategies that strengthen brand awareness and drive customer engagement across traditional and digital channels. This role onsite in Cebu focuses on both strategic leadership and hands-on execution.

You will lead a team, manage budgets, collaborate with Sales and Operations, and oversee campaigns across Facebook and TikTok while measuring performance with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of five years of relevant marketing experience with exposure to digital marketing and brand management.
• Proven managerial experience handling marketing teams.
• Strong background in both traditional and digital marketing.
• Experience in Retail, FMCG, or Multibrand businesses is highly preferred.
• Proficient in digital marketing tools and analytics.
• Knowledgeable in basic design principles.
• Strong analytical, communication, and project management skills.
• Experience in the automotive or motorcycle industry is an advantage.

Responsabilités

• Develop and execute integrated marketing plans and campaigns aligned with company objectives.
• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.
• Ensure brand consistency across all ATL, BTL, and digital touchpoints.
• Oversee digital marketing initiatives, including Facebook Ads, TikTok campaigns, and content execution.
• Utilize digital analytics and reporting tools to measure campaign performance and optimize results.
• Manage offline marketing initiatives such as events, activations, and outdoor advertising.
• Coordinate with suppliers, agencies, and partners for marketing executions.
• Collaborate with Sales, Operations, and other internal teams to support revenue growth and market expansion.
• Provide marketing support for branch-level and regional initiatives.
• Lead, coach, and manage the marketing team to ensure timely and effective delivery of initiatives.
• Manage marketing budgets, vendor negotiations, and supplier coordination.
• Prepare reports using data, performance metrics, and customer feedback to guide decision-making.

Connaissances

Marketing Strategy

Brand Management

Digital Marketing

Campaign Management

Team Leadership

Analytics

Budgeting

Formation

Bachelor's degree in Marketing, Business, or related field

Outils

Facebook Ads

TikTok Ads

Content Management

Analytics Tools

Description du poste

Location: Cebu (Onsite)

Employment Type: Full-time

Work Setup: Onsite

We are looking for a Marketing & Brand Manager to plan, implement, and manage integrated marketing strategies that strengthen brand awareness, support sales objectives, and drive customer engagement across traditional and digital channels.

Key Responsibilities

• Develop and execute integrated marketing plans and campaigns aligned with company objectives.


• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.


• Ensure brand consistency across all ATL, BTL, and digital marketing touchpoints.


• Oversee digital marketing initiatives, including Facebook Ads, TikTok campaigns, and content execution.


• Utilize digital analytics and reporting tools to measure campaign performance and optimize results.


• Manage offline marketing initiatives such as events, activations, and outdoor advertising.


• Coordinate with suppliers, agencies, and partners for marketing executions.


• Collaborate with Sales, Operations, and other internal teams to support revenue growth and market expansion.


• Provide marketing support for branch-level and regional initiatives.


• Lead, coach, and manage the marketing team to ensure timely and effective delivery of initiatives.


• Manage marketing budgets, vendor negotiations, and supplier coordination.


• Prepare reports using data, performance metrics, and customer feedback to guide decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.


• Minimum of five (5) years of relevant marketing experience with exposure to digital marketing and brand management.


• Proven managerial experience handling marketing teams.


• Strong background in both traditional and digital marketing.


• Experience in Retail, FMCG, or Multibrand businesses is highly preferred.


• Proficient in digital marketing tools and analytics.


• Knowledgeable in basic design principles.


• Strong analytical, communication, and project management skills.


• Experience in the automotive or motorcycle industry is an advantage.