Marketing Analytics Specialist: Data Storytelling & Insights

Powerdigitalmarketing; Mexico; On-site; PHP 4,375,000 - 6,875,000; Full time

Job summary

Power Digital is seeking a Marketing Analytics professional to build automated reports for eComm, B2B, and B2C, and to translate data into actionable client insights. You will access data from major platforms and craft compelling presentations that drive strategic decisions.

You will create weekly to quarterly decks, tell data-driven stories, and collaborate with clients and internal teams to optimize campaigns using our Nova ecosystem and AI-powered tooling.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Analytics, or related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Strong understanding of digital marketing metrics, campaign structures, and customer journey.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations
• Access and analyze data directly from marketing platforms (Meta, Google Ads, Google Analytics, etc.) to identify meaningful performance insights
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings eloquently with a focus on connecting data to business outcomes
• Employ AI technologies to enhance reporting capabilities and generate deeper insights
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities

Skills

Data analysis

Data storytelling

Excel advanced

Looker/Tableau/PowerBI

Google Analytics/Google Ads

Education

Bachelor's degree in Marketing/Analytics/Business

Tools

Looker

Tableau

PowerBI

Google Data Studio

Job description

Power Digital is seeking a Marketing Analytics professional to build automated reports for eComm, B2B, and B2C, and to translate data into actionable client insights. You will access data from major platforms and craft compelling presentations that drive strategic decisions.

You will create weekly to quarterly decks, tell data-driven stories, and collaborate with clients and internal teams to optimize campaigns using our Nova ecosystem and AI-powered tooling.