Marketing Analytics & Reporting Specialist

Power Digital Marketing

Mexico

On-site

PHP 600,000 - 800,000

Full time

4 days ago

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Job summary

Power Digital Marketing is seeking a data-driven Marketing Analytics Specialist to translate campaign data into actionable business insights. You will build automated reports across eComm, B2B, and B2C, and present findings to clients to guide optimization across channels.

You will work with Meta, Google Ads, Analytics, and visualization tools to tell data stories that connect metrics to outcomes. The role requires advanced English, a marketing/analytics degree, and 2+ years of experience in

Qualifications

Bachelor's degree in Marketing, Business Administration, Analytics, or related field.
2+ years of experience in marketing analytics or digital marketing.
Advanced English (spoken and written).
Strong understanding of digital marketing metrics and campaign structures.
Familiarity with Meta, Google Ads, Google Analytics, etc.
Advanced Excel/Google Sheets for data manipulation.
Experience with data visualization tools (Looker, Tableau, PowerBI, or Google Data Studio).
Understanding of regression, tests, and controls in analytics.
Experience creating performance presentations and data narratives.

Responsibilities

Build and maintain automated reports for eComm, B2B, and B2C across channels.
Analyze data from marketing platforms to identify insights.
Create weekly, monthly, and quarterly performance decks with data storytelling.
Conduct deep dive analyses to uncover optimization opportunities.
Translate complex data into clear visualizations for clients and internal teams.
Utilize Google Sheets and other tools for data manipulation.
Present findings to drive client decisions and outcomes.
Leverage AI and Nova ecosystem to enhance reporting capabilities.