CPG Reporting Analyst & Data Storyteller

Embedded Shishya; Mexico; Hybrid; PHP 4,375,000 - 6,875,000; Full time

Job summary

Power Digital, an AI-powered growth firm, is seeking a Marketing Analytics professional to build automated reports across eComm, B2B, and B2C and translate data into actionable insights.

You will work with Meta, Google Ads, Google Analytics, Looker, Tableau, PowerBI, and Google Data Studio to tell compelling data stories and support optimization initiatives. Strong Excel/Sheets capability and client-facing presentation skills are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Strong understanding of digital marketing metrics, campaign structures, and customer journey.
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.).
• Advanced Excel/Google Sheets skills for data manipulation and analysis.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations.
• Access and analyze data directly from marketing platforms to identify meaningful performance insights.
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations.
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions.
• Transform complex data into clear visualizations that effectively communicate performance to clients and internal stakeholders.
• Utilize Excel/Google Sheets and other tools for sophisticated data manipulation and analysis.
• Present findings clearly, connecting data to business outcomes for clients.

Skills

Data storytelling

Marketing analytics

Data visualization

Communication

Analytical thinking

Education

Bachelor's degree in Marketing, Business Administration, Analytics, or related field

Tools

Looker

Tableau

PowerBI

Google Data Studio

Excel

Google Sheets

Job description

Power Digital, an AI-powered growth firm, is seeking a Marketing Analytics professional to build automated reports across eComm, B2B, and B2C and translate data into actionable insights.

You will work with Meta, Google Ads, Google Analytics, Looker, Tableau, PowerBI, and Google Data Studio to tell compelling data stories and support optimization initiatives. Strong Excel/Sheets capability and client-facing presentation skills are essential.