Marketing Analytics BA for Optimizely Data Platform (Remote)

JWay Group, Inc.; Pasig; On-site; PHP 413,280 - 619,920; Part time

Job summary

JWay Group, Inc. seeks a skilled Business Analyst to support an Optimizely Data Platform (ODP) implementation. This remote, part-time contract role requires 15–20 hours weekly for 3–6 months, focusing on marketing analytics and CDPs to align data, requirements, and platform configurations with business goals.

You will bridge business stakeholders and technical teams, validate designs, document data models, and ensure data accuracy to drive measurable marketing outcomes.

Qualifications

• 3+ years as a Business Analyst or similar role.
• Experience in Marketing Analytics and CDPs.
• Ability to translate business needs into technical specs.
• Excellent written and verbal English communication.

Responsibilities

• Gather, analyze, and document requirements for ODP implementation.
• Review data architecture, schemas, and platform configuration.
• Translate marketing initiatives into technical requirements.
• Develop process maps for data flow between systems and ODP.
• Create data dictionaries, specifications, and tracking docs.
• Define KPI frameworks and reporting for campaigns.

Skills

Marketing Analytics

CDP knowledge

Business Analysis

Stakeholder Management

English Communication

Tools

Optimizely Data Platform (ODP)

Segment

Tealium / Salesforce CDP

Job description

JWay Group, Inc. seeks a skilled Business Analyst to support an Optimizely Data Platform (ODP) implementation. This remote, part-time contract role requires 15–20 hours weekly for 3–6 months, focusing on marketing analytics and CDPs to align data, requirements, and platform configurations with business goals.

You will bridge business stakeholders and technical teams, validate designs, document data models, and ensure data accuracy to drive measurable marketing outcomes.