Web Analytics & Digital Strategy Architect

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company, is seeking a Channel Specialist to drive data-informed decision-making across digital channels. The role focuses on website analytics, performance reporting, dashboard development, and actionable insights to optimize digital experiences and business outcomes.

The ideal candidate has 5+ years in analytics or digital strategy with strong Excel/Power BI skills and excellent communication for leadership stakeholders.

Qualifications

• 5+ years of experience in web analytics, digital strategy, BI, or data analysis.
• Advanced proficiency in Excel and Power BI.
• Experience with website analytics, dashboards, and performance reporting.
• Ability to turn large datasets into actionable business insights.
• Strong communication and presentation skills for leadership stakeholders.

Responsibilities

• Monitor and analyze website performance metrics, user behavior, traffic trends, engagement, and conversion data.
• Identify opportunities to improve digital channel performance and user experience through data-driven insights.
• Track and measure KPIs across digital properties and marketing initiatives.
• Support optimization by evaluating content, campaigns, and digital experiences.
• Develop, maintain, and automate recurring reports for timely visibility.

Skills

Web analytics

Business intelligence

Stakeholder management

Communication

Data storytelling

Education

Bachelor's degree in Analytics, Business, Marketing, Information Systems, Statistics, or a related field

Tools

Power BI

Excel

Job description

Optum, a UnitedHealth Group Company, is seeking a Channel Specialist to drive data-informed decision-making across digital channels. The role focuses on website analytics, performance reporting, dashboard development, and actionable insights to optimize digital experiences and business outcomes.

The ideal candidate has 5+ years in analytics or digital strategy with strong Excel/Power BI skills and excellent communication for leadership stakeholders.