Digital Marketing Manager

eTap Inc.; Makati; Hybrid; PHP 558,000 - 781,200; Full time

Benefits offered by this job

Performance bonus

Job training

Health insurance (HMO)

Job summary

A dynamic digital marketing firm in Makati is seeking a Digital Marketing Manager to lead and optimize their digital presence across various platforms. This role requires managing paid advertising efforts, overseeing the website content, and ensuring alignment with the company’s overarching business goals. The ideal candidate has 3-5 years of experience and a strong ability to create measurable digital campaigns. This position offers a performance bonus and government-mandated benefits.

Qualifications

• 3-5 years of experience in digital marketing roles.
• Strong understanding of digital trends and performance metrics.
• Proven ability to manage teams and collaborate cross-functionally.

Responsibilities

• Create and lead digital marketing strategies to support business growth.
• Manage paid advertising campaigns and optimize ad spend.
• Monitor digital trends and track campaign performance.
• Oversee website content, ensuring accuracy and brand consistency.
• Align digital efforts with PR and business development goals.

Skills

Digital marketing strategy

Paid advertising on Meta and Google

Social media management

Performance tracking

Team management

Education

Bachelor's degree

Job description

Hybrid - Makati 3-5 Yrs Exp Bachelor Full-time

Digital Marketing Manager

The Digital Marketing Manager leads and grows eTap’s overall digital presence. This includes social media, paid ads, LinkedIn, and the company website. The role ensures that all digital efforts support business growth, strengthen the brand, and align with company goals.

This position reports to the Head of Marketing and directly manages the Corporate Communications Specialist and Copywriters.

What This Role Does

1. Sets the Digital Direction

• Creates and leads the overall digital marketing strategy
• Turns business goals into clear digital campaigns and measurable KPIs
• Acts as the main decision-maker for digital marketing
• Oversees content and ads across Facebook, Instagram, TikTok, LinkedIn, and the website
• Ensures messaging is consistent and on‑brand
• Develops strategies for key accounts and underperforming kiosks
• Works closely with design and brand teams

3. Manages Paid Advertising

• Plans and optimizes ads on Meta, TikTok, Google, and YouTube
• Allocates budgets and improves campaign performance
• Focuses on testing and scaling to improve return on ad spend (ROAS)

4. Tracks Performance & Reports Results

• Monitors digital trends and campaign performance
• Oversees regular reporting (weekly and monthly)
• Provides insights and updates to marketing leaders

5. Oversees the Website

• Manages website content and updates
• Ensures accurate store partner, biller, and kiosk information
• Works with teams to improve copy, user experience, and landing pages
• Maintains high accuracy standards for all website listings
• Manages the Corporate Communications Specialist and Copywriters
• Oversees LinkedIn content, PR initiatives, and brand reputation
• Ensures strong B2B and B2C communications

7. Aligns PR & Business Development

• Oversees media outreach and PR efforts
• Ensures digital supports lead generation and partnerships
• Supports marketing events with digital promotion

8. Manages Budget & Resources

• Controls and optimizes digital ad spend
• Prioritizes budget based on performance and business goals

Job Description

Medical Reimbursement

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Insurance Health & Wellness

HMO

Professional Development

Job Training, Professional Development