Market Intelligence & Commercial Analyst

Canon Business Process Services Philippines Inc.; Pasig; Hybrid; PHP 670,000 - 1,339,000; Full time

Job summary

Canon Business Process Services Philippines Inc. is seeking a Market Intelligence & Commercial Analyst to inform U.S.-based marketing and sales decisions.

You will combine performance data, market intelligence, customer insights, and disciplined analysis to create a reliable view of opportunities and priorities. You will develop forecasts, dashboards, and recurring reports; analyze pipeline and revenue metrics; monitor competitors; conduct market research; and prepare executive-ready

Qualifications

• Bachelor's degree in business, marketing, economics, finance, statistics, analytics, management, or related field.
• Can work on a Night-Shift schedule in a Hybrid environment.
• 4+ years of experience in Business Analysis, marketing analytics, business intelligence, market intelligence, commercial analytics, strategy, research, or a related discipline.
• Demonstrated experience building forecasts, dashboards, reports, and analytical presentations for business stakeholders.
• Demonstrated experience with forecast reporting and sales performance analysis, including pipeline, bookings, revenue, conversion, win rate, and sales cycle metrics.
• Advanced proficiency with Microsoft Excel or Google Sheets, including formulas, lookups, pivot tables, data manipulation, and analytical modeling.
• Strong proficiency with Microsoft PowerPoint or Google Slides and the ability to develop polished, executive-ready presentations.
• Strong analytical and problem-solving skills with a practical understanding of how analysis supports business decisions.
• Excellent written and verbal English communication skills and the ability to work effectively with U.S.-based stakeholders.
• High attention to detail, strong follow-through, and a consistent standard for accuracy and quality.
• Ability to manage multiple priorities, organize work independently, and meet deadlines across recurring and project-based assignments.
• Strong understanding of business analysis, marketing performance measurement, forecasting, commercial reporting, segmentation, and market research methods.

Responsibilities

• Support forecasts, trend analysis, scenario modeling, and performance baselines.
• Produce recurring forecast reporting that compares actual performance with forecast, plan, and prior periods; explains variances and drivers; and provides a view of pipeline, bookings, revenue, and marketing contribution.
• Analyze sales performance across pipeline, bookings, revenue, win rates, conversion, sales cycle, opportunity movement, account performance, segments, industries, offerings, and territories.
• Build and maintain dashboards, scorecards, and recurring reports that connect marketing activity to pipeline, revenue, account engagement, and other measures.
• Monitor direct competitors, adjacent alternatives, industry developments, market entrants, technology shifts, and analyst or customer commentary.
• Support ICP development, account segmentation, buyer and persona analysis, market sizing, and account prioritization.
• Conduct primary and secondary research on customer needs, market trends, buyer priorities, category dynamics, and new opportunities.
• Support a structured win/loss program using CRM data, seller input, customer feedback, pricing, competitive information, and deal characteristics.
• Develop clear, polished presentations for business reviews, planning sessions, strategy discussions, sales meetings, and executive audiences.
• Coordinate marketing and analytical initiatives that involve multiple stakeholders, data sources, or workstreams.

Skills

Forecasting & analytics

Dashboard & reporting

Executive communication

Cross-functional collaboration

Time management

Education

Bachelor's degree in business, marketing, economics, finance, statistics, analytics, management, or related field

Tools

Excel / Google Sheets

PowerPoint / Slides

Job description

About the role

The Market Intelligence & Commercial Analyst helps Canon Business Process Services make better marketing and commercial decisions by bringing together performance data, market intelligence, customer insight, and disciplined analysis. This role supports U.S.-based Marketing and works closely with Sales, Product, Finance, and Marketing Operations to create a reliable view of performance, market opportunity, and business priorities. The analyst will support forecast reporting, sales performance analysis, dashboards, recurring reporting, segmentation, competitive intelligence, market research, win/loss analysis, executive presentations, and cross-functional projects. The work requires strong analytical discipline and sound business judgment. The analyst is expected to understand the question behind a request, determine the evidence needed to answer it, and translate the findings into a clear point of view that leaders can use.

Key responsibilities

• Support monthly, quarterly, and annual marketing and commercial planning through forecasts, trend analysis, scenario modeling, and performance baselines

• Produce recurring forecast reporting that compares actual performance with forecast, plan, and prior periods; explains material variances and underlying drivers; and provides a clear view of expected pipeline, bookings, revenue, and marketing contribution

• Analyze sales performance across pipeline, bookings, revenue, win rates, conversion, sales cycle, opportunity movement, account performance, segments, industries, offerings, and territories

• Build and maintain dashboards, scorecards, and recurring reports that connect marketing activity to pipeline, revenue, account engagement, campaign performance, and other agreed business measures

• Monitor direct competitors, adjacent alternatives, industry developments, market entrants, technology shifts, and relevant analyst or customer commentary

• Support ICP development, account segmentation, buyer and persona analysis, market sizing, and account prioritization

• Conduct primary and secondary research on customer needs, market trends, buyer priorities, category dynamics, and new opportunities

• Support a structured win/loss program using CRM data, seller input, customer feedback, pricing, competitive information, and deal characteristics

• Develop clear, polished presentations for business reviews, planning sessions, strategy discussions, sales meetings, and executive audiences

• Coordinate marketing and analytical initiatives that involve multiple stakeholders, data sources, or workstreams

Minimum Qualifications

• Bachelor's degree in business, marketing, economics, finance, statistics, analytics, management, or a related field, or an equivalent combination of education and relevant experience

• Can work on a Night-Shift schedule in a Hybrid environment

• 4+ years of experience in Business Analysis, marketing analytics, business intelligence, market intelligence, commercial analytics, strategy, research, or a related discipline

• Demonstrated experience building forecasts, dashboards, reports, and analytical presentations for business stakeholders

• Demonstrated experience with forecast reporting and sales performance analysis, including pipeline, bookings, revenue, conversion, win rate, and sales cycle metrics

• Advanced proficiency with Microsoft Excel or Google Sheets, including formulas, lookups, pivot tables, data manipulation, and analytical modeling

• Strong proficiency with Microsoft PowerPoint or Google Slides and the ability to develop polished, executive-ready presentations

• Strong analytical and problem-solving skills with a practical understanding of how analysis supports business decisions

• Excellent written and verbal English communication skills and the ability to work effectively with U.S.-based stakeholders

• High attention to detail, strong follow-through, and a consistent standard for accuracy and quality

• Ability to manage multiple priorities, organize work independently, and meet deadlines across recurring and project-based assignments

• Strong understanding of business analysis, marketing performance measurement, forecasting, commercial reporting, segmentation, and market research methods.

About us

Canon Business Process Services supports marketing and commercial decision-making through performance data, market intelligence, and customer insight.