Manager, Search / Gen.Search Optimization

Khepri Digital; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Khepri Digital Pte Ltd in the Philippines seeks a Senior SEO Lead to define and own our SEO and GEO methods, craft SOPs, measure outcomes, and coach a growing team of SEOs, managers, and content writers. You will architect the GEO approach, ensure quality, and drive data-informed decisions for client success.

You will lead experiments, report clear results to clients, and build automation capabilities using AI tools like Claude, staying ahead of SEO and GEO trends across APAC brands.

Qualifications

• Senior SEO experience owning client or account performance.
• Experience writing SEO and GEO processes that others follow.
• Original, earned link-building strategies, not bought links.
• Strong grasp of on-page and technical SEO metrics with data-backed claims.
• Experience running SEO experiments.
• Good eye for client branding and judgement about when not to act.
• Experience leading and coaching a small SEO or content team.

Responsibilities

• Define how we do SEO and GEO, own SOPs, roadmaps and documentation.
• Coach Account Managers and mid-level SEOs, and lead the delivery team.
• Own the GEO approach with measurable, actionable metrics.
• Set the SEO strategy across client accounts, incl. link building and on-page work.
• Be the final quality and brand check before client delivery.
• Run structured SEO experiments and make data-driven decisions.
• Report results in client-friendly terms.
• Build SEO automations using AI tools and stay updated with industry changes.

Skills

Senior SEO

SEO process creation

Data-driven decision making

Team leadership

SEO experiments

Branding judgement

Tools

Claude

SEMrush

Google Search Console

Surfer

Automation tooling

Job description

Khepri Digital runs SEO and GEO for APAC brands. You'll own how we do SEO: define the method, write the SOP, measure the results, and teach the team to deliver it. You'll also own the quality of the work and the results our clients see. You'll coach our Account Managers and mid-level SEOs, and build the automations that make their work faster.

What you'll do

• Define how we do SEO and GEO, and own the SOPs, roadmaps and documentation that go with it
• Coach Account Managers and mid-level SEOs, and lead the delivery team: link builders, two SEO Executives (on-page and off-page) and content writers
• Own the GEO approach: visibility in Google AI Overviews, ChatGPT and Perplexity, with metrics that are measurable and actionable
• Set the SEO strategy across client accounts, from link building and on-page work to analysis
• Be the final quality and brand check before work reaches the client: accurate, evidence-based and on-brand
• Run structured SEO experiments and make decisions with data
• Report results in terms clients understand
• Build SEO automations, using AI tools such as Claude, and keep up with how SEO and GEO are changing

What you bring

• Senior SEO experience owning client or account performance
• Experience writing SEO and GEO processes that other people follow
• Original, earned link-building strategies, not bought links
• A strong grasp of on-page and technical SEO metrics, and the habit of backing claims with data
• Experience running SEO experiments
• A good eye for client branding, and the judgement to know when not to do something
• Experience leading and coaching a small SEO or content team

We run the first round of screening on our website, so every candidate answers the same questions.

https://www.khepridigital.com/careers/seo-geo-lead

We read every application and reply within two weeks if you're shortlisted. We'll only ever contact you from an @khepridigital.com address, and we never ask for payment.

Tools: Claude, SEMrush, Google Search Console, Surfer, automation tooling