SEO & GEO Specialist

Pinoy SEO; Philippines; Remote; PHP 151,000 - 211,000; Part time

Benefits offered by this job

Fully remote work

International team

Career growth in SEO/GEO

Job summary

Pinoy SEO is seeking an SEO & GEO Specialist to boost organic search visibility and optimize content for AI-powered platforms. The role is hands-on, with emphasis on traditional SEO, GEO, and AI-assisted content creation.

You will develop strategies, conduct keyword research, write content, and produce AI-generated video content using avatar tools. The ideal candidate has practical SEO experience and can drive measurable results across AI search platforms such as ChatGPT, Perplexity, and Gemini.

Qualifications

• Proven hands-on experience in SEO with solid optimization principles.
• Experience with GEO or AI search optimization.
• Understanding of optimizing content for AI-powered platforms like ChatGPT, Perplexity, Gemini.
• Experience creating content using AI avatar tools.
• Familiarity with HeyGen, Synthesia, or D-ID.
• Strong writing and content strategy skills.
• Ability to develop content for organic and AI search discoverability.
• Strong keyword research and content optimization abilities.
• Ability to translate opportunities into practical SEO and GEO initiatives.
• Excellent written communication and proofreading skills.

Responsibilities

• Develop and implement SEO strategies to improve organic visibility and performance.
• Identify keywords and content opportunities to support growth.
• Optimize content for relevance, discoverability, and traffic.
• Apply best SEO practices across content and projects.
• Monitor SEO performance and identify improvement opportunities.
• Develop and implement GEO strategies for AI-powered platforms.
• Research how AI search platforms discover, interpret content.
• Create content strategies aligned with SEO, GEO, and business goals.
• Write clear, engaging, search-optimized content and scripts.
• Repurpose content for different formats and platforms.
• Create video content using AI avatar platforms and develop scripts.
• Identify opportunities to integrate AI-generated video into broader strategies.
• Experiment with AI workflows to improve production efficiency.
• Study trends and use analytics to assess performance.

Skills

SEO

GEO

AI content creation

Keyword research

Content strategy

Video scripting

Independent work

Tools

HeyGen

Synthesia

D-ID

GA4

Google Search Console

Job description

About the job

We are hiring an SEO & GEO Specialist to improve organic search visibility, optimize content for AI-powered search platforms, and create engaging content using AI avatar tools. This is a hands-on role focused on traditional SEO, Generative Engine Optimization (GEO), AI search optimization, and AI-assisted content creation.

The ideal candidate has strong practical SEO experience and understands how to optimize content for emerging AI search platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini. They should be confident developing content strategies, conducting keyword research, writing effective content, and using AI avatar tools to produce video content. They should also be analytical, proactive, and focused on delivering measurable SEO and GEO results, rather than approaching the role as a general social media or digital marketing position.

Key Responsibilities

SEO & Organic Search Optimization:

• Develop and implement SEO strategies to improve organic search visibility and performance.
• Identify relevant keywords and content opportunities to support search growth.
• Optimize content to improve search relevance, discoverability, and organic traffic.
• Apply SEO best practices across content and assigned projects.
• Monitor SEO performance and identify opportunities for ongoing improvement.

Generative Engine Optimisation (GEO) & AI Search

• Develop and implement GEO strategies to improve content visibility across AI-powered search platforms.
• Optimize content for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.
• Research how AI search platforms discover, interpret, and reference online content.
• Identify opportunities to improve brand visibility and content discoverability in AI-generated answers.
• Apply emerging AI search optimization practices alongside traditional SEO strategies.
• Track and demonstrate the impact of SEO and GEO initiatives where measurable data is available.

Content Strategy & Creation

• Develop content strategies aligned with SEO, GEO, and business objectives.
• Conduct keyword research and identify relevant topics and content opportunities.
• Write clear, engaging, and search-optimized content.
• Ensure content is structured to support both traditional search engines and AI-powered search experiences.
• Repurpose existing content into suitable formats for different platforms and audiences.
• Maintain consistency in content quality, relevance, and messaging.

AI Avatar & Video Content Creation

• Create video content using AI avatar platforms such as HeyGen, Synthesia, or D-ID.
• Develop scripts and content concepts suitable for AI-generated video.
• Use AI avatar tools to produce engaging, informative, and audience-relevant content.
• Identify opportunities to incorporate AI-generated video into broader content and SEO strategies.
• Experiment with AI content creation workflows to improve production efficiency and content output.

Other Marketing & Performance Activities

• Research emerging SEO, GEO, and AI search optimization trends.
• Use available analytics and reporting tools to assess content and search performance.
• Identify opportunities to improve content strategy based on performance data and search trends.
• Support broader content marketing initiatives where required.
• Document results, insights, and successful strategies to inform future optimization efforts.

Required Qualifications

• Proven hands‑on experience in SEO, with a strong understanding of search optimization principles and practices.
• Demonstrated experience with Generative Engine Optimization (GEO) or AI search optimization.
• Understanding of how to optimize content for ChatGPT, Perplexity, Google AI Overviews, Gemini, and similar AI-powered search platforms.
• Experience creating content using AI avatar tools.
• Familiarity with platforms such as HeyGen, Synthesia, or D-ID.
• Strong content writing and content strategy skills.
• Ability to develop content that supports organic search visibility and AI search discoverability.
• Strong understanding of keyword research and content optimization.
• Ability to identify content opportunities and translate them into practical SEO and GEO initiatives.
• Strong written communication and proofreading skills.
• Ability to work independently and manage content and optimization tasks.
• Attention to detail and a consistent approach to producing high‑quality work.

Preferred Qualifications

• Experience with technical SEO.
• Familiarity with Google Search Console and Google Analytics 4 (GA4).
• Experience developing SEO-focused content strategies.
• Strong keyword research and search intent analysis skills.
• Experience creating AI-generated videos and developing video scripts.
• Experience repurposing content across multiple formats and platforms.
• Demonstrated SEO or GEO results supported by case studies, reporting, or examples of previous work.
• Experience testing and refining AI-assisted content creation workflows.
• Familiarity with emerging AI search trends and optimization techniques.

Required Skills & Tools

• Search engine optimization (SEO).
• Generative Engine Optimization (GEO).
• AI search optimization for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.
• SEO content strategy and development.
• Keyword research and content optimization.
• Strong content writing and proofreading.
• AI avatar content creation.
• Familiarity with HeyGen, Synthesia, D-ID, or comparable AI avatar platforms.
• AI video scripting and content development.
• Content repurposing and optimization.
• Understanding of organic search performance measurement.
• Familiarity with Google Search Console and GA4 is advantageous.
• Strong analytical and problem-solving skills.
• Excellent attention to detail.
• Ability to work independently and take ownership of assigned responsibilities.
• Ability to adapt to evolving SEO, GEO, and AI content creation practices.

Schedule & Pay

• Part-Time position; Monday – Friday PST (roughly 5 PM – 1 AM South African time).
• Fully remote role for a European company
• Pay ranges from PHP 13,500 – PHP 18,900 per month depending on skills and experience.
• Annual raises and confirmed holidays.

System Requirements

• Internet speed of at least 20 Mbps.
• Computer with a 2.4 GHz processor or higher.
• 8 GB of RAM or higher.
• Windows 10 or newer, or Mac OS X 10.10 or newer.
• HD 720p webcam.
• Headset with a microphone.

Benefits

• Fully remote work.
• Opportunity to work at the intersection of traditional SEO and emerging AI-powered search.
• Opportunity to develop expertise in GEO and AI search optimization.
• Hands‑on experience with AI avatar and AI-assisted content creation tools.
• Opportunity to build and demonstrate measurable SEO, GEO, and content marketing results.

If you’re a hands on SEO/GEO specialist looking to create AI avatar content, join the team!