Senior SEO & GEO Lead: SOPs, Strategy & Automation

Khepri Digital Pte Ltd; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Khepri Digital Pte Ltd in the Philippines seeks a Senior SEO Lead to define and own our SEO and GEO methods, craft SOPs, measure outcomes, and coach a growing team of SEOs, managers, and content writers. You will architect the GEO approach, ensure quality, and drive data-informed decisions for client success.

You will lead experiments, report clear results to clients, and build automation capabilities using AI tools like Claude, staying ahead of SEO and GEO trends across APAC brands.

Qualifications

• Senior SEO experience owning client or account performance.
• Experience writing SEO and GEO processes that others follow.
• Original, earned link-building strategies, not bought links.
• Strong grasp of on-page and technical SEO metrics with data-backed claims.
• Experience running SEO experiments.
• Good eye for client branding and judgement about when not to act.
• Experience leading and coaching a small SEO or content team.

Responsibilities

• Define how we do SEO and GEO, own SOPs, roadmaps and documentation.
• Coach Account Managers and mid-level SEOs, and lead the delivery team.
• Own the GEO approach with measurable, actionable metrics.
• Set the SEO strategy across client accounts, incl. link building and on-page work.
• Be the final quality and brand check before client delivery.
• Run structured SEO experiments and make data-driven decisions.
• Report results in client-friendly terms.
• Build SEO automations using AI tools and stay updated with industry changes.

Skills

Senior SEO

SEO process creation

Data-driven decision making

Team leadership

SEO experiments

Branding judgement

Tools

Claude

SEMrush

Google Search Console

Surfer

Automation tooling

Job description

Khepri Digital Pte Ltd in the Philippines seeks a Senior SEO Lead to define and own our SEO and GEO methods, craft SOPs, measure outcomes, and coach a growing team of SEOs, managers, and content writers. You will architect the GEO approach, ensure quality, and drive data-informed decisions for client success.

You will lead experiments, report clear results to clients, and build automation capabilities using AI tools like Claude, staying ahead of SEO and GEO trends across APAC brands.