Manager, Domestic Marketing

Universal Music Group; Manila; On-site; PHP 446,400 - 669,600; Full time

Job summary

Universal Music Group in Manila is seeking a marketing specialist dedicated to developing creative marketing plans and strategies for artists that align with departmental goals. You will play an essential role in executing marketing campaigns that effectively engage target audiences.

The ideal candidate will have a degree in Music Marketing or a related field, five years of experience, and a deep passion for music. Strong organizational and planning skills are essential to succeed in this role.

Qualifications

• 5 years of work experience with at least 2 years of supervisory experience.
• Broad knowledge in the current music landscape and market trends.
• Ability to work under pressure and develop relations with music industry professionals.

Responsibilities

• Develop creative marketing plans and strategies for Artists.
• Strategize and execute marketing campaigns aligned with departmental objectives.
• Evaluate marketing outcomes through key performance indicators (KPIs).

Skills

Creative thinking

Marketing campaign execution

Audience targeting

Budget management

Media relations

Social media management

Planning and organizing

Fluency in English

Education

Degree in Music Marketing, Marketing or equivalent

Job description

Role Summary

Develop creative marketing plans & strategy for Artists, in-line with the Domestic Department objectives.

About the role

• Strategizing and executing marketing campaigns
• Forecast marketing campaign and KPI’s
• Identifying target audiences and devising campaigns that engage, inform, and motivate
• Building Artists awareness and positioning
• Collaborate with department heads to ensure effective implementation of marketing plans
• Develop and execute marketing budgets, evaluate results through KPI’s
• Directing, planning and coordinating marketing efforts
• Understanding and developing budgets, including expenditures, research and development appropriations, and profit‑loss projections
• Develop different online and traditional marketing approaches to generate sales and artist exposure
• Delegate print publicity for domestic releases and projects; writing press releases and bios for artists
• Identify potential business partners and potential products viable to such partners
• Keep up-to-date with latest trends and best practices in marketing
• Planning and implementing promotional campaigns
• Delegate online and print marketing campaigns
• Maintain effective communications to ensure that all relevant departments are kept informed of marketing objectives
• Delegate social media, public relation efforts, and content marketing

Desirable Traits

• Degree in Music Marketing, Marketing or equivalent
• 5 years of work experience with at least 2 years of supervisory experience
• Broad knowledge in the current music landscape and market trends
• Huge passion for music and appreciation for music culture
• Creative, innovative, detail-oriented, and resourceful. Must be able to prioritize and multi-task
• Knowledgeable of domestic, international, and digital marketplaces and how they are evolving
• Ability to work under pressure
• Ability to develop relations with people in the music business
• Planning and organizing skills
• Fluency in English (written and oral)
• Candidate should be creative, innovative, detail-oriented, and resourceful. Must be able to prioritize and multi-task
• Knowledgeable of domestic, international, and digital marketplaces and how are they evolving