Creative Lead

Universal Music Group; Mandaluyong; On-site; PHP 2,455,494 - 3,683,241; Full time

Job summary

Universal Music Group is seeking a Creative Lead in Mandaluyong, Philippines, to produce engaging content for its artists. This role involves translating creative visions into impactful experiences that resonate culturally and commercially.

The ideal candidate should have a robust artistic direction, project management capabilities, and the ability to lead and develop teams. With an expectation of at least four years of proven experience, this position requires attention to detail and a strong understanding of the music scene.

Qualifications

• At least 4 years of experience in an art-based creative role with technical skills across graphic design, illustration, and video editing.
• Ability to lead teams and projects effectively.
• Strong leadership skills and experience in managing junior executives.

Responsibilities

• Plan and execute the production of creative deliverables while collaborating with various teams.
• Delivery of strategically engaging creative content that aligns with label objectives.
• Manage stakeholder relationships effectively through clear communication and transparency.
• Develop junior creatives through mentorship and feedback.

Skills

Creative Visionary

Creative and Commercial Mindset

Proven Track Record

Strong Project Management Skills

Cares for Details

Strong Industry Pulse and Insight

Managerial Potential

Job description

Position Overview

As Creative Lead, you will take care of producing the most engaging content for the artists in the roster alongside translating the artists’ creative visions into experiences and moments with real cultural and commercial impact.

Responsibilities

• Delivery of Impactful Creative Assets: Plan and execute the production of official creative deliverables working with internal digital, commercial, and marketing teams in ensuring timeliness and platform suitability.
• For domestic labels: Work collaboratively with artists, their management, and in-house creative partners in ideating the creatives for every project.
• Should there be a need, partner with third‑party creatives and production houses in producing the approved creative deliverables needed by the artist – whether that be an official release asset or a promotional material.
• Work side by side with each label’s marketing teams to ensure that the goals for the release are serviced by the assets and vice‑versa.
• Deliver organically engaging creative content in a timely manner working against the label’s priority list and guided by the marketing strategies set out per artist.
• Contribute insightful ideas to promote label content particularly on digital platforms and execute these flawlessly.
• Ensure that content is consistent with the strategic objectives of each platform and of each campaign.
• Ensure that content adheres to the best practices on each platform.
• Creative directing of pitch presentations made to the artists, artist management teams, digital and commercial teams, and marketing leads specific to the projects handled (presentations include status updates like impact and next steps).
• Strategic troubleshooting of administrative and logistical elements of end‑to‑end campaign planning and execution.
• Audience Understanding and Landscape Shaping: Be a music and culture expert that the team can rely on—providing insightful and up to date consumer, platform, and industry data and unearthing cultural and commercial truths that will inform release strategies and creative executions.
• Abreast oneself with trends in content marketing locally and globally and share ideas with the team in marketing meetings and brainstorming sessions.
• Explore new ideas on branding, marketing message, and promotional campaigns.
• Observe, analyze, and execute accordingly on the new trends.
• High Value Cross‑Departmental and External Partnerships: Within scope – coordinate all internal departmental efforts to ensure the most effective production process and delivery of assets; discover and pursue strategic opportunities with partners and communities that will contribute to the growth objectives of the label and management of budgets.
• Savvy Stakeholder Management: Be a strong voice when it comes to creative direction for the artists signed to the roster; liaise with artist management and label teams for all creative and other ad‑hoc requests; communicate effectively with internal and external stakeholders and partners – aiming for transparency and results.
• Effective Team Management: Develop junior executives to become the best, most agile, and forward creatives in the music business through proper goal setting, coaching, and feedback; help manage the high volume of internal and external demands by streamlining tasks and employing strategic decision‑making; monitor timelines of executions and ensure this is closely coordinated with key release dates.

Qualifications

• Creative Visionary – an innovative creator who demonstrates unique, forward‑thinking artistic direction, often shaping culture and transforming abstract ideas into reality.
• Creative and Commercial Mindset – your creative skills are matched by your business sense that consider feasibility and return on investment.
• Proven Track Record – at least 4 years of cumulative experience in being an art‑based creative (technical skills are up to par across graphic design, illustration, and video editing), with a strong ability to lead teams / projects and make an impact both locally and internationally.
• Strong Project Management Skills – exceptional ability to juggle multiple projects and priorities, maintaining high organization and efficiency.
• Cares for Details – thorough with creative and administrative details: able to show patience and a laser focus in ensuring every deliverable goes through thorough review and vetting before every submission.
• Strong Industry Pulse and Insight – your comprehensive knowledge of the music scene and pop culture, combined with a touch of regional exposure that sets you apart as a content trendsetter.
• Managerial Potential – shows great leadership skill and enough experience in the field to be able to manage and train junior executives.