Marketing and Operations Supervisor

Peoplehub Inc; Pasig; On-site; PHP 669,600 - 892,800; Full time

Job summary

A leading marketing firm in the Philippines seeks a Marketing Operations Manager to oversee daily operations and drive marketing initiatives. Role includes managing a team, leading product campaigns, and conducting market research. Ideal candidates should have a relevant degree and at least 3 years of experience in marketing, with strong skills in SEO, social media, and data analysis. Competitive salary and benefits offered.

Qualifications

• At least 3 years experience in product development and marketing.
• Experience in B2B marketing is preferred.
• Skilled in creating and managing campaigns.

Responsibilities

• Manage day-to-day operations including client requirements.
• Lead marketing efforts, onsite and online.
• Conduct market research and competitive analysis.

Skills

Research Skills

Data Analysis

Social Media Marketing

SEO

SEM

Copywriting

Education

Graduate of Marketing or any Marketing-related course

Tools

Google Analytics

MS Office applications

Photoshop or Canva

Job description

Manage the day-to-day operations of Prestige systems, fulfillment of client requirements (playlist management, content uploads, documentation), and lead the marketing in research, planning, implementation, quality checking, and documentation. Work closely with Graphic Design, Programming, and Technical teams.

Operational Functions

1. Operations

• a. Oversees fulfillment of operational and advertising requirements (upload and documentation)
• i. Manages the fulfillment of site partner and internal uploads, including ads, map updates, tags, etc.
• ii. Manages the advertising requirements for client updates
• iii. Coordination with other teams and external parties (liaise with property ops team)
• iv. Management and preparation of playlist report
• v. Provides the necessary categories and logos, as needed for the site updates
• vi. Maintain balance exposure of Clients against Mall/Internals in playlist

• b. Manages inventory of products
  1. Internal: have a close coordination with Product Development, Programming, and Technical teams for new products
  2. External: Liaise with site partners for coordination for management of old and new products
• c. Prepares advisories and memos to site partners re: directions and operations
• d. Prepares and submits weekly updates, and monthly report to superior
• e. Performs other duties as may be required by the immediate superior and/or the management

2. Marketing

• a. Manages the branding of the company
• b. Manages the branding of products and product awareness campaigns
• c. Provides in-depth market, industry, and competitive analysis, research, and positioning of the products
  1. Reviews local and international setting, and suggest application
  2. Conducts research for project feasibility
  3. Reviews existing products and suggest enhancement
  4. Conducts field visits for research and to evaluation of products
• d. Directs the Marketing efforts onsite and online
  1. Aligns with Product Development, Sales Team, and Power Mac Marketing team for research to have an effective marketing & sales activities plan
  2. Develops marketing campaigns, for evaluation and approval of the General Manager
  3. Execute activities that will generate leads, including coordination with suppliers, e.g. flyers, newsletter/email marketing, exhibits, events, saturation, online presence (social media, website), B2B events, webinars, survey/fill-out forms, press releases, etc.
  4. Directly manages online accounts and provides regular content updates (content creation)
  5. Prepares a monthly content calendar for social media content updates
  6. Updates the website for new products and inventory, in coordination with Programming team, if necessary
  7. Coordinates with Product Dev and/or Technical team for information and photos to be included in the posts
  8. Responsible for tracking and monitoring marketing budget
  9. Manages SEO, SEM, and other analytics for the company and its products
• e. Prepares and submits weekly updates, and monthly report to the General Manager
• f. Performs other duties as may be required by the immediate superior and/or the management

3. People Development

• a. Manages the activities, performance, and development of the team
• b. Conducts substantive and timely performance evaluation among his/her subordinates
• c. Monitors job progress against key milestones
• d. Provides training needs and maps out developmental plans for the team
• e. Performs all other necessary tasks for the success of the Team

INTERACTIONS

Reports to : Product Development & Operations Manager

Internal Contacts : PIE Teams

Supervises : Marketing & Projects Associate and Graphics Design Associate

External Contacts : Partners / Clients / Customers / Potential Stakeholders / Suppliers

JOB REQUIREMENTS

EDUCATION/EXPERIENCE

Graduate of Marketing or any Marketing-related course. At least 3 year’s experience in product development, marketing, product design, research, project feasibility, and pricing strategy. Advertising platforms and Interactive Kiosks background is an advantage.

SPECIALIZATION/TECHNICAL SKILLS

Skilled in research, analyzing data, and creating and implementing plans within a timeline. Skilled in creating and managing campaigns, generating content, and can drive sales growth. Social media, LinkedIn and online marketing. SEO, SEM, and Google Analytics. Good in copywriting. Must be knowledgeable in presentation and reports.

Experience in B2B marketing. Proficient in MS Office applications and Google workspace. Knows basic Photoshop or Canva.

INTERPERSONAL SKILLS

Can lead a team and is efficient in resource management and scheduling. Can work independently and can collaborate effectively. Excellent customer service. Results-driven and committed. Excellent organizational, communication skills, and detail oriented. Creative, innovative, and knows the trends.