Manager, Digital Accounts

Universal Music Group; Manila; On-site; PHP 1,000,000 - 1,500,000; Full time

Job summary

Universal Music Group is looking for a Manager, Digital Accounts in Manila to drive digital revenue growth and strengthen partnerships across key platforms. This role will develop strategies and manage relationships to optimize visibility and performance of UMG’s digital catalog.

The ideal candidate will have a Bachelor's Degree and 3-4 years of relevant experience, particularly in digital media or account management. Strong analytical skills and a proactive attitude towards music and digital trends are essential.

Qualifications

• 3-4 years of experience in digital, media, sales, or account management roles.
• Strong account management and stakeholder coordination skills required.
• Experience working with digital platform analytics (Spotify, YouTube, Meta, TikTok, etc.).

Responsibilities

• Drive digital revenue growth through platform-specific strategies.
• Manage relationships with digital partners for visibility and support.
• Analyze digital sales performance and provide insights.
• Identify new monetization opportunities across emerging platforms.

Skills

Account management skills

Data analysis

Digital platform analytics

Social listening tools

Proficiency in Excel and PowerPoint

Marketing and business analysis

Proactive attitude

Interest in music and digital media

Education

Bachelor's Degree

Job description

Role Overview

The Manager, Digital Accounts will play a key role in driving digital revenue growth and strengthening partnerships across major digital platforms. This role combines data-driven strategy, campaign execution, and partner management to maximize the performance of UMG’s digital catalog and frontline releases.

Key Responsibilities

• Drive digital revenue growth by developing and executing platform-specific strategies across key partners (Spotify, Apple Music, YouTube, Meta, TikTok, etc.)
  • Manage day-to-day relationships with digital partners to optimize visibility, playlisting, and promotional support
  • Lead integration of digital strategy into label and marketing campaign planning and execution to maximize commercial impact
  • Develop and deliver compelling pitches to digital partners, aligning content priorities with platform opportunities
  • Analyze digital sales performance, campaign results, and platform trends to generate actionable insights and recommendations
• Identify and pursue new digital monetization opportunities across emerging platforms and channels
• Monitor industry trends, platform developments, and consumer behavior to inform business strategies
• Track and surface viral or emerging content trends, translating insights into timely commercial actions
• Oversee playlisting initiatives and digital community engagement to support artist and catalog growth
• Prepare regular reports and presentations on performance, insights, and opportunities for internal stakeholders

Skills and Qualifications

• Strong account management and stakeholder coordination skills
• Knowledgeable in data analysis and insights presentation
• Experience working with digital platform analytics (Spotify, YouTube, Meta, TikTok, etc.)
• Experience in managing social listening tools and deriving consumer insights
• Proficiency in Excel and PowerPoint; comfortable building reports and presentations for stakeholders
• Marketing and business analysis background preferred
• Proactive attitude and strong work ethic required
• Strong interest in music and digital media trends

Education / Experience Required

• Bachelor's Degree
• 3-4 years of experience in digital, media, sales, or account management roles

Job Category

Commercial Services