Manager, Domestic Marketing

Universal Music Group; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

Universal Music Group seeks a Marketing Manager in Mandaluyong, Philippines to develop innovative marketing strategies and campaigns for artists. The ideal candidate will have a strong background in music marketing and at least five years of experience.

This role requires creativity, the ability to collaborate across departments, and a deep understanding of the music industry's current landscape. Fluency in English and strong planning skills are essential for success.

Qualifications

• Five years of work experience with at least two years of supervisory experience.
• Broad knowledge of current music landscape and market trends.
• Huge passion for music and appreciation for music culture.

Responsibilities

• Strategize and execute marketing campaigns.
• Identify target audiences and devise engaging campaigns.
• Develop and execute marketing budgets, evaluate results through KPIs.

Skills

Creative marketing plans

Marketing campaigns

KPI forecasting

Stakeholder collaboration

Social media management

Fluency in English

Education

Degree in Music Marketing, Marketing or equivalent

Job description

Role Summary

Develop creative marketing plans and strategy for artists, in line with the Domestic Department objectives.

Responsibilities

• Strategize and execute marketing campaigns.
• Forecast marketing campaign and KPIs.
• Identify target audiences and devise campaigns that engage, inform, and motivate.
• Build artist awareness and positioning.
• Collaborate with department heads to ensure effective implementation of marketing plans.
• Develop and execute marketing budgets, evaluate results through KPIs.
• Direct, plan and coordinate marketing efforts; understand and develop budgets including expenditures, research and development appropriations, and profit‑loss projections.
• Develop online and traditional marketing approaches to generate sales and artist exposure.
• Delegate print publicity for domestic releases and projects; write press releases and bios for artists.
• Identify potential business partners and products viable to such partners.
• Keep up‑to‑date with latest trends and best practices in marketing.
• Plan and implement promotional campaigns.
• Delegate online and print marketing campaigns.
• Maintain effective communications to keep relevant departments informed of marketing objectives.
• Delegate social media, public relations, and content marketing.

Qualifications

• Degree in Music Marketing, Marketing or equivalent.
• Five years of work experience with at least two years of supervisory experience.
• Broad knowledge of current music landscape and market trends.
• Huge passion for music and appreciation for music culture.
• Creative, innovative, detail‑oriented, and resourceful.
• Ability to prioritize and multi‑task.
• Knowledgeable of domestic, international, and digital marketplaces and how they are evolving.
• Ability to work under pressure.
• Ability to develop relations with people in the music business.
• Planning and organizing skills.
• Fluency in English (written and oral).