Manager, Corporate Communications & Public Relations

LaVie Resort and Casino Manila; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

LaVie Resort and Casino Manila is seeking a Manager, Corporate Communications and Public Relations to shape and protect the resort's public image. You will report to the AVP of Product & Commercial Strategy and align all external and internal communications with commercial objectives.

You will lead PR campaigns, manage media relations, monitor KPIs on media reach and brand sentiment, and coordinate with Marketing, Legal, and Operations to ensure cohesive messaging across channels and crisis

Qualifications

• Bachelor’s degree in PR/communications or related field.
• 5–7 years in corporate communications or media relations.
• Hospitality, gaming, or resort industry experience preferred.
• Ability to tailor messaging for diverse audiences.
• Proven track record in brand reputation management and crisis communications.

Responsibilities

• Develop and execute corporate communications and PR strategies.
• Manage media relations to maximize earned media impressions.
• Monitor media sentiment and adjust strategies to protect brand.
• Draft and distribute press releases and internal communications.
• Lead crisis management with rapid response and clear messaging.
• Collaborate with HR to improve internal engagement scores.
• Partner with marketing/digital teams to drive traffic and engagement.
• Coordinate with Casino Ops, Hotel, F&B, Marketing, and Legal on compliant messaging.

Skills

Exceptional written and verbal skills

Strong analytical skills

Leadership without direct authority

Cross-functional collaboration

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

Meltwater

Cision

Job description

• The Manager, Corporate Communications and Public Relations plays a vital role in shaping and protecting the public image of LaVie Resort & Casino. Reporting directly to the AVP of Product & Commercial Strategy, this role ensures that all external and internal communications align with the integrated resort’s commercial objectives. The successful candidate will drive PR campaigns, manage media relations, and ensure cohesive brand messaging across all channels while strictly monitoring key performance indicators (KPIs) related to media reach, brand sentiment, and crisis management.

JOB RESPONSIBILITIES

• Develop and execute comprehensive corporate communications and public relations strategies that support the overarching goals of the Product & Commercial Strategy department.
• Proactively manage media relations to secure high-quality earned media impressions and maximize brand reach.
• Monitor and analyze media sentiment and brand reputation, adjusting strategies to maintain a positive public image.
• Draft, review, and distribute press releases, official statements, and internal communications.
• Serve as a key player in crisis management, ensuring rapid crisis response times and high message efficacy to protect the resort's reputation.
• Collaborate with HR and departmental leaders to drive internal communication strategies that positively impact the Internal Employee Engagement Survey scores.
• Partner with marketing and digital teams to design PR activities that directly drive measurable website and social traffic.
• Act as a cross-functional liaison with Casino Ops, Hotel, F&B, Marketing, and Legal to ensure all PR messaging is compliant and aligned with product launches and commercial events.

JOB QUALIFICATION

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in corporate communications, public relations, or media relations, preferably within the hospitality, gaming, or integrated resort industries.
• Proven track record of managing brand reputation and successfully navigating crisis communications.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
• Strong analytical skills to interpret PR metrics, media sentiment data, and website traffic scores.
• Established network of local and regional media contacts in the lifestyle, gaming, and business sectors.
• Experience utilizing media monitoring tools (e.g., Meltwater, Cision) and web analytics to track PR campaign efficacy.
• Strong leadership capabilities with the ability to influence cross-functional teams without direct authority.