Manager, Brand PR

GCash; Manila; On-site; PHP 279,000 - 390,600; Full time

Benefits offered by this job

Career growth opportunities

Competitive and flexible compensation package

Job summary

GCash, the leading FinTech company in the Philippines, is looking for a Public Relations Specialist to join their dynamic team. In this role, you will implement innovative PR campaigns and work with various influencers to enhance the brand’s reach and image.

The ideal candidate will have at least 2 years of experience in PR strategy and media relations, along with a bachelor’s degree in a relevant field. We offer a competitive and flexible benefits package that emphasizes career growth and personal development.

Responsibilities

• Implement Influencer driven initiatives across Marketing campaigns.
• Assist in PR and media networking efforts.
• Develop and execute 360 PR strategies.
• Oversee KOL content and Press releases for engagement rates.
• Manage PR agencies and internal partners.
• Organize PR events with the team.

Skills

PR strategy

Media relations

Influencer marketing

Time management

Project management

Education

Bachelor’s degree in Communications, Journalism, or Marketing

Job description

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Responsibilities

• Implents Influencer (or KOL) driven initiatives and Lifestyle publication placements across numerous Marketing campaigns.
• Assists in PR and media networking efforts, ensuring that the team is constantly building new relationships across various media and influencer groups.
• Aids in developing, and leads in executing 360 PR strategies that contribute to business goals.
• Oversee KOL content and Press releases, ensuring a minimum engagement rate (ER) of 6% across influencer campaigns and 300% ROI on organically seeded materials.
• Helps manage PR agencies and internal PR partners to ensure on time and effective implementation of campaign plans
• Organizes and oversees the execution of PR events along with the rest of the team.

Qualifications

Minimum requirements in terms of experience and background, skills and competencies for sourcing purposes

• 2 years experience in PR strategy, media relations, and influencer marketing.
• Has an understanding of the PR culture and data needed for reporting performance.

Displays

The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed

• Bachelor’s degree in Communications, Journalism, Marketing, Org Comm, or a related field.
• 2+ years of experience in public relations, media relations, or event management, influencer marketing.
• Existing network of media and influencer contacts.
• Strong time management experience and presentation skills
• Strong project management and multitasking abilities in a fast-paced environment.
• Analytical mindset in measuring PR value, ROI, and effectiveness.
• Eye for beauty and in the know when it comes to trends in pop culture, fintech, celebrities and the like.
• Excellent stakeholder management with media, KOLs, external partners, and relevant internal teams.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package