Mall Tenant Experience & Brand Partnerships Lead

SM Supermalls; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

SM Supermalls is seeking a Leasing Manager to shape the mall's tenant mix and customer experience. You will identify brands, concepts, and partnerships that resonate with shoppers and strengthen the mall as a destination.

Using consumer insights, leasing expertise, and commercial acumen, you will develop strategies to maximize occupancy and rental income while delivering a compelling brand mix for our customers.

Responsibilities

• Develop and execute leasing strategies and tenant-mix plans aligned with the mall's positioning, target market, consumer trends, and business objectives.
• Identify and attract new and emerging brands, concepts, and business partners that can enhance the mall's customer experience and commercial performance.
• Build and maintain strong relationships with existing and prospective tenants, brand owners, and business partners.
• Analyze consumer behavior, market trends, competitor activities, and emerging retail concepts to identify opportunities for the mall.
• Evaluate potential tenants based on brand relevance, customer appeal, commercial viability, and alignment with the mall's strategic direction.
• Lead lease negotiations and ensure that commercial agreements support the mall's revenue and occupancy objectives.
• Collaborate with Marketing, Operations, Finance, and other stakeholders to ensure successful tenant onboarding and sustained tenant performance.
• Monitor occupancy, rental income, tenant performance, and other leasing metrics and develop action plans to address gaps.
• Develop innovative leasing initiatives that respond to changing consumer expectations and create fresh, relevant, and differentiated mall experiences.
• Ensure compliance with company policies, leasing standards, contractual obligations, and applicable regulations.

Job description

SM Supermalls is seeking a Leasing Manager to shape the mall's tenant mix and customer experience. You will identify brands, concepts, and partnerships that resonate with shoppers and strengthen the mall as a destination.

Using consumer insights, leasing expertise, and commercial acumen, you will develop strategies to maximize occupancy and rental income while delivering a compelling brand mix for our customers.