Loyalty Program Officer, Acquisition (Taguig-Based)

Metro Retail Stores Group, Inc.; Philippines; On-site; PHP 420,000 - 600,000; Full time

Job summary

Metro Retail Stores Group, Inc. in the Philippines is seeking to drive growth of its loyalty program by acquiring new members and boosting enrollment across customer touchpoints, including stores and digital channels.

You will develop campaigns, promotions, and incentives; partner with Stores Operations, Marketing, and Digital teams to maximize recruitment; identify high-potential segments; train store teams on enrollment processes; monitor KPIs & CAC to optimize performance.

Responsibilities

• Develop and execute member acquisition strategies to achieve enrollment targets.
• Monitor membership growth and acquisition performance across stores and digital channels.
• Plan and implement campaigns, promotions, and incentives to encourage sign-ups.
• Partner with Stores Operations, Marketing, and Digital teams to maximize member recruitment opportunities.
• Identify high-potential customer segments and acquisition channels.
• Track acquisition KPIs, conversion rates, and cost-per-acquisition metrics.
• Train and support store teams on loyalty enrollment processes and best practices.
• Recommend improvements to increase customer sign-up and activation rates.

Job description

JOB SUMMARY

Overall Responsibilities: Drive growth of the loyalty program by acquiring new members and increasing program enrollment across all customer touchpoints.

Key Responsibilities

• Develop and execute member acquisition stretegies to achieve enrollment targets.
• Monitor membership growth and acquisition performance across stores and digital channels.
• Plan and implement campaigns, promotions, and incentives to encourage sign-ups.
• Partner with Stores Operations, Marketing, and Digital teams to maximize member recruitment opportunities.
• Identify high-potential customer segments and acquisition channels.
• Track acquisition KPIs, conversion rates, and cost-per-acquisition metrics.
• Train and support store teams on loyalty enrollment processes and best practices.
• Recommend improvements to increase customer sign-up and activation rates.