Acquisitions Marketing Program Officer

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking an Acquisitions Marketing & Alternative Channels Program Officer to develop and launch acquisition campaigns for credit card customers, aiming to grow the cardholder base and profitability.

The role collaborates across functions—product, risk, sales, tech, data science, CRM, operations, and finance—to create relevant programs and drive growth and profitability.

Qualifications

• Bachelor’s degree in Business or Marketing or equivalent.
• 1–3 years in Sales or Marketing within Banking/Finance.
• Knowledge of credit card metrics (base, billings, approval rate).
• Strong financial acumen for campaign and program success.
• Proficiency in MS Word, PowerPoint, Excel, and Photoshop.

Responsibilities

• Delivers growth in cardholder base and profitability of acquisition programs.
• Presents and obtains approval for program plans and targets with heads.
• Manages financial tracking of acquisition program budgets.
• Identifies opportunities to improve acquisition programs and participates in new development.
• Ensures timely launch of acquisition initiatives.
• Collaborates with divisions to drive business volumes and receivables.

Skills

Negotiation

Presentation

Project management

Communication

Business acumen

Analytical thinking

Leadership

Collaboration

Innovation mindset

Education

Bachelor’s degree in Business or Marketing

Tools

MS Word

MS PowerPoint

MS Excel

Adobe Photoshop

Job description

The Acquisitions Marketing & Alternative Channels Program Officer develops and launches acquisition programs for both new and existing credit card customers. The role ensures growth in cardholder base and profitability to sustain market share leadership, working closely with product management, risk, sales, technology, data science, CRM, operations, and finance teams to deliver relevant programs and enhancements.

Responsibilities

• Delivers growth in cardholder base and profitability of acquisition programs
• Presents and obtains approval for program plans and targets with department and division heads
• Manages financial tracking of acquisition program budget allocations
• Identifies opportunities to improve acquisition programs and participates in new program development
• Ensures successful and timely launch of acquisition initiatives
• Collaborates with divisions and departments within the Unsecured Lending and Cards Group to drive business volumes and receivables

Qualifications

• Bachelor’s degree in Business or Marketing
• 1 to 3 years of experience in Sales and/or Marketing within the Banking and Finance industry
• Knowledge of credit card metrics (customer base, billings, revolve rate, approval rate, etc.)
• Strong financial acumen for campaign and program success
• Proficiency in MS Word, MS PowerPoint, MS Excel, and Adobe Photoshop
• Skills in negotiation, presentation, project management, communication, business acumen, and analytical thinking
• Attributes include leadership, collaboration, and innovation mindset