CRM & Loyalty Manager — Salesforce Marketing Cloud Expert

Allied Search Pte Ltd

14 days+

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Degree in Marketing, Business, Information Systems, Digital Marketing or a related discipline.
Minimum 5 years of experience in CRM, loyalty, customer engagement, marketing operations or martech.
Hands-on experience with Salesforce Marketing Cloud is required; exposure to Salesforce Loyalty Cloud or enterprise loyalty platforms is preferred.
Strong experience in customer lifecycle marketing, marketing automation, loyalty programme management, segmentation and campaign optimisation.
Experience working with technology vendors, system implementors and cross-functional teams.

Develop and implement customer lifecycle strategies across acquisition, onboarding, engagement, retention and loyalty.
Own the loyalty programme, including proposition, tier structure, rewards and member engagement.
Drive segmentation and omnichannel journeys to improve retention and lifetime value.
Oversee Salesforce Loyalty Cloud and Marketing Cloud implementations, UAT, and optimisation.
Plan and optimise journeys, including email, SMS and triggered communications.
Collaborate with Retail, E-Commerce, IT and Finance to ensure data integrity and CRM processes.
Manage CRM, loyalty and martech partners and vendors, ensuring performance delivery.

Customer lifecycle marketing

Marketing automation

Loyalty programme management

Segmentation

Campaign optimisation

Vendor management

Bachelor's degree in Marketing or related field

Salesforce Marketing Cloud

Salesforce Loyalty Cloud

As a CRM and Loyalty Manager (Retail Industry), you will be responsible for the following duties:

Develop and implement customer lifecycle strategies across acquisition, onboarding, engagement, retention, reactivation and loyalty.
Own the loyalty programme, including programme proposition, tier structure, rewards, member engagement and performance.
Drive customer segmentation, omnichannel journeys and personalised engagement to improve retention, repeat purchase, customer lifetime value and loyalty participation.
Act as the business owner for Salesforce Loyalty Cloud, Salesforce Marketing Cloud and related CRM technologies, overseeing requirements, enhancements, UAT and platform optimisation.
Plan and optimise Salesforce Marketing Cloud journeys, including lifecycle automation, segmentation, email, SMS and triggered communications.
Monitor customer and loyalty analytics, including membership growth, retention, repeat purchase, CLV, churn, RFM and campaign performance, and translate insights into actionable initiatives.
Collaborate with Retail, E-Commerce, IT, Finance and other stakeholders to ensure seamless customer experiences, data integrity and effective CRM processes.
Manage CRM, loyalty and martech partners and vendors, including campaign partnerships, solution implementation, issue resolution and performance delivery.

Requirements:

Degree in Marketing, Business, Information Systems, Digital Marketing or a related discipline.
Minimum 5 years of experience in CRM, loyalty, customer engagement, marketing operations or martech.
Hands-on experience with Salesforce Marketing Cloud is required; exposure to Salesforce Loyalty Cloud or enterprise loyalty platforms is preferred.
Strong experience in customer lifecycle marketing, marketing automation, loyalty programme management, segmentation and campaign optimisation.
Experience working with technology vendors, system implementors and cross-functional teams.

We regret to inform that only shortlisted candidates will be notified.

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