Local Trade Marketing Manager

R2 Group of Exclusive Brands; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

R2 Group of Exclusive Brands in Metro Manila seeks a Marketing Activation Lead to drive mall signage and local OOH strategies. You will map high-traffic mall zones and coordinate with mall teams to maximize store visibility and customer engagement.

Responsibilities include developing local advertising plans for lightboxes, escalator ads, and floor decals, ensuring brand consistency and alignment with national campaigns while complying with mall and LGU regulations.

Responsibilities

• Identify key mall locations and high traffic zones for strategic store visibility and customer engagement.
• Develop and implement local OOH and mall-based advertising strategies (e.g., lightboxes, standees, elevator wraps, LED screens, floor decals, and escalator ads).
• Conduct regular field assessments to evaluate site traffic, signage performance, and emerging ad opportunities within each store's business radius.
• Ensure all marketing materials reflect the brand identity and align with ongoing national campaigns.
• Work closely with mall administrators, operations, and property management teams to identify advertising opportunities within and around mall premises.
• Negotiation ad placements, durations, and rates to secure the best value and maximize exposure.
• Coordinate with internal creative and marketing teams for design approvals and campaign rollouts.
• Ensure compliance with mall and LGU regulations for all advertising executions.
• Assist in planning and executing mall activations, pop-ups, and in-store events that drive customer engagement and sales.
• Supervise third-party suppliers, fabricators, and contractors during ad installation or event setup.
• Collaborate with store managers to ensure promotions and mall activities are effectively communicated and executed.

Job description

1. Mall Advertising & Visibility Strategy

Identify key mall locations and high traffic zones for strategic store visibility and customer engagement.

Develop and implement local OOH and mall-based advertising strategies (e.g., lightboxes, standees, elevator wraps, LED screens, floor decals, and escalator ads).

Conduct regular field assessments to evaluate site traffic, signage performance, and emerging ad opportunities within each store's business radius.

Ensure all marketing materials reflect the brand identity and align with ongoing national campaigns.

2.Negotiation & Coordination

Work closely with mall administrators, operations, and property management teams to identify advertising opportunities within and around mall premises.

Negotiation ad placements, durations, and rates to secure the best value and maximize exposure.

Coordinate with internal creative and marketing teams for design approvals and campaign rollouts.

Ensure compliance with mall and LGU regulations for all advertising executions.

3. Local Activation Support

Assist in planning and executing mall activations, pop-ups, and in-store events that drive customer engagement and sales.

Supervise third-party suppliers, fabricators, and contractors during ad installation or event setup.

Collaborate with store managers to ensure promotions and mall activities are effectively communicated and executed.