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Job summary
A prominent marketing firm in Metro Manila seeks a Marketing Coordinator to plan and execute comprehensive marketing strategies across various media channels. The ideal candidate will collaborate closely with management, handle brand budgets, and develop content marketing initiatives. The role involves tracking customer care experiences and enhancing brand awareness through effective communication with media influencers and stakeholders. This position is pivotal in driving the growth and visibility of the assigned brands.
Qualifications
Experience in multi-channel marketing strategies.
Proven ability to develop content marketing and branding guidelines.
Strong communication and collaboration skills.
Responsibilities
Plan and create system-wide marketing activities.
Liaise with marketing managers to understand requirements.
Monitor brand budget and expenses.
Develop and implement systemwide marketing strategies as directed by the Group Marketing Manager.
Oversee systemwide operations of the brands in coordination with the Group Marketing Manager.
Build relationships with media influencers and stakeholders to raise brand awareness.
Create content marketing plans and calendars for the assigned brands.
Develop and uphold brand guidelines to ensure proper execution.
Track customer care and after-sales experience for the assigned brands.
Coordinate with CSR handling brand reservations and complaints to follow the digital playbook.
Skills
Content marketing
Branding
Social media marketing
Stakeholder engagement
Customer care
Job description
Plan and create system wide marketing activities for the assigned brands on multi media channels, including P. R and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
Assists the Group Marketing Manager in overseeing the systemwide operations of the brands.
Build relationships with media influencers and stakeholders that can be help raise brand awareness to the assigned brands.
Create and execute content marketing prepare the content calendar for the brand assigned.
Develop and oversee the branding guideline of the assigned brands if being followed or correctly executed.
Track the customer care after sales experience of the assigned brands.
Work closely with the CSR who is handling the brand reservation and complaints and make sure they follow the digital playbook guideline.