LOCAL STORE MARKETING MANAGER

Cabalen Group; Quezon City; On-site; PHP 500,000 - 800,000; Full time

Benefits offered by this job

Opportunities for promotion

Staff meals provided

Job summary

Cabalen Group is seeking a seasoned marketing professional in Metro Manila to lead local store marketing, build partnerships with schools, offices, and government agencies, and plan community events. The role includes developing campaigns, managing budgets, and coordinating with restaurant managers to execute initiatives that drive traffic and sales.

You will analyze market trends, oversee social media efforts, and report monthly performance while ensuring branding consistency across materials

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
• At least 5 years of experience in marketing, business development, or local store marketing, preferably in restaurant/retail/hospitality.
• Proven experience planning and executing campaigns that drive sales growth.
• Strong sales, negotiation, networking, and relationship-building skills.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Develop and execute local store marketing strategies to drive sales and increase customer traffic.
• Build and maintain partnerships with schools, offices, government agencies, hotels, residential communities, and local businesses.
• Plan and implement promotional activities, community events, sponsorships, and brand activations.
• Identify new business opportunities for catering, bulk orders, corporate accounts, and event partnerships.
• Coordinate with Operations and Restaurant Managers to ensure successful execution of marketing campaigns.
• Monitor the effectiveness of marketing programs and recommend improvements based on sales performance and customer feedback.
• Manage the store's social media presence by coordinating content, promotions, and customer engagement.
• Conduct market research and competitor analysis to identify industry trends and business opportunities.
• Prepare marketing calendars, budgets, and monthly performance reports.
• Ensure all promotional materials are properly displayed and comply with company branding standards.
• Establish and maintain strong relationships with existing and potential clients.
• Assist in organizing store openings, anniversaries, seasonal promotions, and other special events.
• Monitor marketing expenses and ensure activities remain within the approved budget.
• Collaborate with the Head Office Marketing Team to align local initiatives with national campaigns.
• Perform other marketing and business development duties as assigned by management.

Skills

Local store marketing

Business development

Sales & revenue generation

Digital & social media marketing

Market research

Budget management

Leadership & team collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Office

Job description

• Develop and execute local store marketing strategies to drive sales and increase customer traffic.
• Build and maintain partnerships with schools, offices, government agencies, hotels, residential communities, and local businesses.
• Plan and implement promotional activities, community events, sponsorships, and brand activations.
• Identify new business opportunities for catering, bulk orders, corporate accounts, and event partnerships.
• Coordinate with Operations and Restaurant Managers to ensure successful execution of marketing campaigns.
• Monitor the effectiveness of marketing programs and recommend improvements based on sales performance and customer feedback.
• Manage the store's social media presence by coordinating content, promotions, and customer engagement.
• Conduct market research and competitor analysis to identify industry trends and business opportunities.
• Prepare marketing calendars, budgets, and monthly performance reports.
• Ensure all promotional materials are properly displayed and comply with company branding standards.
• Establish and maintain strong relationships with existing and potential clients.
• Assist in organizing store openings, anniversaries, seasonal promotions, and other special events.
• Monitor marketing expenses and ensure activities remain within the approved budget.
• Collaborate with the Head Office Marketing Team to align local initiatives with national campaigns.
• Perform other marketing and business development duties as assigned by management.

Duties And Responsibilities

• Develop and execute local store marketing strategies to drive sales and increase customer traffic.
• Build and maintain partnerships with schools, offices, government agencies, hotels, residential communities, and local businesses.
• Plan and implement promotional activities, community events, sponsorships, and brand activations.
• Identify new business opportunities for catering, bulk orders, corporate accounts, and event partnerships.
• Coordinate with Operations and Restaurant Managers to ensure successful execution of marketing campaigns.
• Monitor the effectiveness of marketing programs and recommend improvements based on sales performance and customer feedback.
• Manage the store's social media presence by coordinating content, promotions, and customer engagement.
• Conduct market research and competitor analysis to identify industry trends and business opportunities.
• Prepare marketing calendars, budgets, and monthly performance reports.
• Ensure all promotional materials are properly displayed and comply with company branding standards.
• Establish and maintain strong relationships with existing and potential clients.
• Assist in organizing store openings, anniversaries, seasonal promotions, and other special events.
• Monitor marketing expenses and ensure activities remain within the approved budget.
• Collaborate with the Head Office Marketing Team to align local initiatives with national campaigns.
• Perform other marketing and business development duties as assigned by management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
• At least 5 years of experience in marketing, business development, or local store marketing, preferably in the restaurant, retail, or hospitality industry.
• Proven experience in planning and executing marketing campaigns that drive sales growth.
• Strong sales, negotiation, networking, and relationship-building skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in Microsoft Office and social media marketing platforms.
• Ability to analyze sales and marketing data to develop effective strategies.
• Creative, results-oriented, and highly organized.
• Willing to travel for client visits, events, and marketing activities.
• Flexible to work weekends, holidays, and extended hours when required.

KEY COMPETENCIES

• Local Store Marketing
• Business Development
• Sales & Revenue Generation
• Community Engagement
• Event Planning & Execution
• Partnership Management
• Brand Promotion
• Digital & Social Media Marketing
• Market Research & Competitive Analysis
• Customer Relationship Management
• Strategic Planning
• Communication & Presentation Skills
• Leadership & Team Collaboration
• Budget Management
• Problem Solving & Decision Making

Benefits

• Opportunities for promotion
• Staff meals provided