Live-Stream Marketing & Digital Campaign Strategist

PlayTime Entertainment; Taguig; On-site; PHP 420,000 - 640,000; Full time

Job summary

PlayTime Entertainment is seeking a dynamic Marketing Specialist to plan, execute, monitor, and optimize digital campaigns across social platforms, with a focus on live-stream marketing activities and brand consistency.

You will coordinate with internal teams, manage advertising budgets, produce reports, and stay ahead of industry trends to boost visibility and performance across Meta, X, TikTok, and Google Ads.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 2 years' experience in social media advertising and digital marketing.
• Proficient in Meta Ads budgeting, billing and payments.
• Experience planning and executing online promotional campaigns.
• Strong knowledge of Meta, X, TikTok and Google Ads.
• Excellent written communication and time management.
• Ability to work cross-functionally and manage multiple projects.
• Attention to detail with proactive problem-solving.

Responsibilities

• Plan, manage, and optimize digital advertising campaigns across multiple platforms.
• Oversee live-stream advertisements and monitor campaign performance.
• Develop and implement marketing strategies to boost live-stream platforms.
• Monitor and update marketing content, ads, and campaigns.
• Track performance and prepare reports with insights and recommendations.
• Coordinate with internal departments for timely execution of initiatives.
• Manage marketing budgets and ensure cost-effective allocation.
• Maintain brand consistency across channels and materials.
• Prepare, organize, and maintain marketing documentation and records.
• Stay updated with industry trends and best practices in digital marketing.

Skills

Social media advertising

Digital marketing

Meta Ads management

Campaign budgeting

Cross-functional teamwork

Campaign analytics

Excellent communication

Education

Bachelor's degree in Marketing or related field

Job description

PlayTime Entertainment is seeking a dynamic Marketing Specialist to plan, execute, monitor, and optimize digital campaigns across social platforms, with a focus on live-stream marketing activities and brand consistency.

You will coordinate with internal teams, manage advertising budgets, produce reports, and stay ahead of industry trends to boost visibility and performance across Meta, X, TikTok, and Google Ads.