Job Summary
Giving one voice to a consumer product brand and another to a founder's LinkedIn calls for a sharp, flexible mind, and a proactive Social Media VA will manage both. You will run the social presence of two distinct brands: a growing consumer product brand expanding into social commerce, and a locally focused B2B LinkedIn outreach initiative written in the founder's voice. The work includes creating engaging, video-first content, launching and supporting shop-based sales channels, and actively generating local business leads. We need a strategic self-starter who finds opportunities and drives results, not an order-taker.
Key Responsibilities
- Plan, create, and schedule content for Instagram, Pinterest, Facebook, and TikTok that drives real engagement
- Support the launch and growth of TikTok Shop and Facebook Shop with content built to drive product sales
- Produce video-first content such as product demonstrations, close-up visuals, and user-generated-style clips
- Write captions that deliver clean, transparent product messaging with a focus on quality and sourcing
- Ghostwrite LinkedIn posts, connection requests, and messages in the founder's voice, applying faith-informed leadership themes
- Research and filter local business owners and executives using LinkedIn Sales Navigator
- Run personalized outreach, handle replies, and move conversations toward meetings
- Propose new ideas, campaigns, and lead sources proactively, without waiting for direction
- Track content and outreach performance and share insights and recommendations
Mandatory Skills
- Proven experience managing social media accounts across multiple platforms
- Experience creating short-form video content for TikTok, Instagram Reels, or similar platforms
- Proficiency with LinkedIn Sales Navigator and B2B lead research and filtering
- Excellent written English with the ability to ghostwrite convincingly in another person's voice
- Familiarity with American non-denominational Christian communication and the ability to write about faith in business without sounding preachy or divisive
- Strategic, proactive mindset with the ability to generate leads and ideas independently
- Conscientious about accuracy, consistent in delivery, and effective with minimal supervision
- Strong communication skills
Preferred Skills
- Hands-on experience with TikTok Shop or Facebook Shop
- Background in B2B outreach, social selling, or LinkedIn ghostwriting
- Experience with Canva, CapCut, or similar design and video tools
- Experience creating UGC-style content for physical products
- Experience writing for faith-based or values-driven audiences
- Able to carry several projects and brands over the same period and bring each one to a clean finish
Why Join Us
Own the social strategy for two brands and watch your ideas turn into real sales and relationships. You will work closely with a founder who values initiative, with room to grow your role as the brands expand. If you love creating, strategizing, and driving results, we would love to hear from you.