Lifecycle Marketing Specialist: Fintech Engagement & Growth

BullSwipe; Makati; On-site; PHP 400,000 - 800,000; Full time

Job summary

BullSwipe is seeking a Lifecycle Specialist in Makati to own end-to-end user journeys from onboarding to retention. You will design data-driven campaigns across email, in-app messaging, and other channels, coordinating with product, marketing, and support to ensure a seamless user experience.

You will analyze cohort behavior, define segments, track metrics, and propose optimizations to boost activity and lifetime value, while documenting processes and maintaining calendars in a fintech/crypto

Qualifications

• Experience in lifecycle marketing, CRM, or user engagement with multi-channel campaigns.
• Hands-on with a major lifecycle/engagement platform (Braze, Customer.io, CleverTap, MoEngage, Iterable, OneSignal, or equivalent).
• Strong analytical skills using cohort analysis, funnel tracking, and A/B testing.
• Segmentation, triggered journeys, onboarding flows, retention mechanics, personalization, A/B testing, and lifecycle analytics.
• Excellent written and verbal communication, collaboration across teams.
• Proficiency with CRM or marketing automation tools and segmentation concepts.
• Comfortable working with product, data, compliance, support and growth teams; on-site Makati.
• Bachelor’s degree in Marketing, Business, Communications, or related field; KYC/AML understanding desired.
• Experience with MMP tools (AppsFlyer, Airbridge) is a huge advantage.

Responsibilities

• Support the development and execution of lifecycle marketing strategies across onboarding, activation, engagement, retention, referral, and reactivation.
• Build, configure, and monitor triggered journeys across channels such as email, push, in-app, SMS/WhatsApp, content cards, and webhooks.
• Define events, attributes, audiences, and segments for lifecycle campaigns with cross-functional teams.
• Develop and maintain customer segments based on lifecycle stage, behavior, activity, usage, and value.
• Execute lifecycle experiments—subject lines, copy, timing, incentives, segmentation, personalization, localization, and journey branching.
• Monitor campaign performance: activation rate, first spend, repeat spend, referrals, engagement, retention, and KPIs.
• Prepare briefs, reports, dashboards, test results, and insights on lifecycle performance.
• Coordinate with Creative, Product, Growth, Compliance, and Support for compliant execution.
• Maintain documentation of journeys, logic, assets, and learnings.

Skills

Lifecycle marketing

CRM platforms

Email marketing

Data analysis

Stakeholder collaboration

Marketing automation

On-site work

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Braze

Customer.io

CleverTap

MoEngage

Iterable

OneSignal

Job description

BullSwipe is seeking a Lifecycle Specialist in Makati to own end-to-end user journeys from onboarding to retention. You will design data-driven campaigns across email, in-app messaging, and other channels, coordinating with product, marketing, and support to ensure a seamless user experience.

You will analyze cohort behavior, define segments, track metrics, and propose optimizations to boost activity and lifetime value, while documenting processes and maintaining calendars in a fintech/crypto