Lifecycle Marketing Lead - Cardholder Engagement

RCBC Bankard Services Corporation; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

RCBC Bankard Services Corporation is seeking a marketing strategist to maximize card usage through lifecycle engagement. You will drive early activation, first usage, cross-selling, and retention with personalized campaigns.

Collaborate with Data Analytics to target segments, deploy communications via SMS, EDM, and in-app push notifications, and measure impact against spend and retention metrics.

Qualifications

• 3+ years of experience in Database Marketing, CRM, or Portfolio Management.
• Bachelor’s degree in Marketing, Business, or data-centric field.
• Analytical mindset with ability to interpret data trends.
• Proficiency with CRM tools (e.g., Salesforce, Adobe Campaign).
• Strong customer-centricity and ability to craft targeted marketing copy.

Responsibilities

• Develops usage campaigns to maximize card usage.
• Collaborates with Data Analytics to extract lists based on behavior for targeted features.
• Oversees personalized communications via SMS, EDM, and App Push Notifications.
• Analyzes cost-effectiveness of rewards vs discounts.

Skills

Database Marketing

CRM

Portfolio Management

Education

Bachelor’s degree in Marketing

Business or data-centric field

Tools

Salesforce

Adobe Campaign

Job description

RCBC Bankard Services Corporation is seeking a marketing strategist to maximize card usage through lifecycle engagement. You will drive early activation, first usage, cross-selling, and retention with personalized campaigns.

Collaborate with Data Analytics to target segments, deploy communications via SMS, EDM, and in-app push notifications, and measure impact against spend and retention metrics.