Lifecycle Marketing & Automation Specialist

Private Advertiser; Metro Manila; On-site; PHP 400,000 - 680,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking an experienced CRM & Marketing Automation Specialist to design smarter customer journeys and automate campaigns that drive real business growth for clients and internal teams.

You’ll work across Salesforce, HubSpot, GoHighLevel, ActiveCampaign and Zoho to build journeys, manage campaigns and optimize engagement and conversions across multiple client projects.

Qualifications

• 2-3+ years' experience in digital marketing, lifecycle marketing, CRM marketing or marketing automation.
• Hands-on experience building email and SMS marketing campaigns and automation workflows.
• Strong understanding of customer journeys, lead nurturing and conversion.

Responsibilities

• Manage and optimise CRM platforms for the agency and our clients.
• Maintain accurate CRM data, pipelines, custom fields, tags and audience segmentation.
• Develop and manage marketing audiences and customer segments.
• Support CRM implementations, migrations and marketing system improvements.
• Conduct CRM audits and recommend opportunities to improve marketing performance.
• Build and maintain automated marketing workflows across email, SMS and CRM platforms.
• Develop lead nurturing, onboarding, re-engagement and retention campaigns.
• Create customer journeys based on customer behaviour, triggers and conditions.
• Build automated sequences designed to move leads through the customer journey.
• Test, troubleshoot and optimise marketing automation workflows.
• Use automation to improve lead engagement, conversion and customer retention.
• Integrate CRM and marketing platforms with third-party applications where required.
• Build automated email and SMS customer journeys.
• Assist with campaign planning, setup, scheduling and delivery.
• Support copywriting for email campaigns, SMS messages and nurture sequences.
• Develop messaging that aligns with different stages of the customer journey.
• Monitor campaign performance and recommend improvements.
• Work with the team to continually improve customer experience and campaign results.

Skills

Digital marketing

Lifecycle marketing

CRM marketing

Marketing automation

Tools

Salesforce

HubSpot

GoHighLevel

ActiveCampaign

Zoho

Job description

Private Advertiser in Metro Manila is seeking an experienced CRM & Marketing Automation Specialist to design smarter customer journeys and automate campaigns that drive real business growth for clients and internal teams.

You’ll work across Salesforce, HubSpot, GoHighLevel, ActiveCampaign and Zoho to build journeys, manage campaigns and optimize engagement and conversions across multiple client projects.