Lifecycle CRM Specialist for Growth & Personalization

Peregrine; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

Peregrine is seeking a proactive CRM Specialist to drive customer engagement across email, SMS, Viber, and more, owning lifecycle marketing campaigns from onboarding to retention. You will analyze performance, optimize journeys, and collaborate with Marketing, E-commerce, and IT teams to deliver personalized experiences across online and in-store touchpoints.

The role requires a Bachelor's degree in Marketing or related field and 2+ years in CRM or digital marketing, with strong analytical

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• At least 2 years of experience in CRM, Digital Marketing, or E-commerce Marketing.
• Hands-on experience with CRM or Marketing Automation platforms (e.g., Klaviyo, Braze, HubSpot, or similar).
• Experience managing end-to-end email and SMS campaigns, including segmentation, setup, QA, and reporting.
• Strong analytical skills with proficiency in Excel and PowerPoint.
• Familiarity with customer segmentation, lifecycle marketing, and campaign performance analysis.
• Shopify experience is an advantage but not required.
• Excellent communication, organization, and problem-solving skills.
• Detail-oriented, proactive, and able to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize CRM campaigns across Email, SMS, Viber, and other digital channels.
• Build and manage customer journey automations, including onboarding, retention, re-engagement, abandoned cart, post-purchase, and promotional campaigns.
• Segment customer audiences to deliver personalized and targeted communications.
• Maintain CRM platform operations, including workflows, automations, list management, QA, and campaign scheduling.
• Coordinate with Marketing, E-commerce, Customer Care, Design, Content, Data, and IT teams to execute CRM initiatives.
• Monitor campaign performance, customer behavior, and retention metrics to identify optimization opportunities.
• Prepare reports and dashboards on key CRM KPIs, including customer retention, repeat purchases, campaign performance, and ROI.
• Support continuous improvement by testing new CRM features, A/B testing, dynamic content, and automation strategies.
• Ensure customer data accuracy and effective audience segmentation.

Skills

Analytical skills

Excel

PowerPoint

Communication

Multi-channel marketing

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Klaviyo

Braze

HubSpot

Shopify

Job description

Peregrine is seeking a proactive CRM Specialist to drive customer engagement across email, SMS, Viber, and more, owning lifecycle marketing campaigns from onboarding to retention. You will analyze performance, optimize journeys, and collaborate with Marketing, E-commerce, and IT teams to deliver personalized experiences across online and in-store touchpoints.

The role requires a Bachelor's degree in Marketing or related field and 2+ years in CRM or digital marketing, with strong analytical