Lending Go-To-Market Lead

Gotyme Gotyme; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

GoTyme is seeking a Product Marketing Lead in Quezon City, Philippines, to own the go-to-market strategy for lending products, driving customer understanding, acquisition, adoption, and ongoing usage. The role requires collaboration across propositions, data analytics, brand, sales, and operations to ensure successful launches and measurable impact.

The successful candidate will plan campaigns, oversee channel strategies, and translate product capabilities into compelling customer value

Qualifications

• Bachelor’s degree in Marketing, Business Administration/ Management, or related field.
• At least 3 years of experience in product marketing, growth marketing, brand marketing, lifecycle marketing, or similar roles.
• Experience in fintech, digital banking, lending, e‑commerce, or other fast‑paced industries is preferred.
• Experience managing go‑to‑market launches and cross‑functional stakeholder engagement is highly preferred.
• Excellent communication skills

Responsibilities

• Develops and executes effective go‑to‑market programs for lending products that clearly communicate customer value propositions and drive acquisition, activation, adoption, and repeat usage.
• Collaborates closely with Propositions, Data and Analytics, Brand, Sales, Performance Marketing, Risk, Operations, Customer Service, and other stakeholders to ensure successful and customer‑centric launches.
• Plans and manages lending product marketing initiatives through product marketing briefs, communication and channel strategies, budget management, implementation planning, and performance monitoring to ensure timely and effective execution.
• Develops channel‑specific communication and enablement strategies across Sales, Customer Service, Operations, and marketing channels to support seamless implementation and customer adoption.
• Conducts market, customer, and competitive analysis to identify customer needs, market opportunities, industry trends, and actionable insights that strengthen lending product positioning and go‑to‑market effectiveness.
• Leads the development of customer‑centric messaging frameworks, value propositions, and go‑to‑market strategies aligned with customer needs and business objectives.
• Identifies opportunities to improve customer journeys, funnel performance, channel effectiveness, and product adoption through data, experimentation, and performance analysis.
• Serves as the primary product marketing lead for assigned lending propositions by driving cross‑functional alignment, influencing stakeholders, and ensuring strong execution against commercial goals.

Skills

Marketing strategy

Project management

Stakeholder management

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration/ Management, or related field

Job description

GoTyme is seeking a Product Marketing Lead in Quezon City, Philippines, to own the go-to-market strategy for lending products, driving customer understanding, acquisition, adoption, and ongoing usage. The role requires collaboration across propositions, data analytics, brand, sales, and operations to ensure successful launches and measurable impact.

The successful candidate will plan campaigns, oversee channel strategies, and translate product capabilities into compelling customer value