Lead Product Designer (For Pooling) . Coins.ph

Design Better Podcast; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Coins is seeking a senior design and product lead in the Philippines to define the design vision and drive the product strategy for our payment products. You will mentor a growing team of product designers and UX researchers, establish design standards, and collaborate with product, engineering, risk, and marketing to ship user-centered features.

You will own the end-to-end process from discovery to UI specifications, conduct user research and usability testing, and measure outcomes with key

Qualifications

• Experience defining design vision and product strategy for payments/fintech products.
• Ability to translate research and data into actionable feature proposals and specs.
• Proven track record leading and mentoring product design and UX research teams.

Responsibilities

• Define and own the design vision and product strategy for payment products.
• Build and prioritize a design roadmap using structured prioritization.
• Establish UX/UI design standards across the org.
• Lead and grow a team of designers and researchers.
• Act as de facto product manager for your area with clear specs for engineering.
• Proactively identify features based on user feedback and analytics.
• Define success metrics (activation, adoption, retention) and report outcomes.
• Run experiments (A/B tests, usability benchmarks) to validate decisions.
• Own backlog prioritization with PM and engineering leads.
• Drive end-to-end design from discovery to UI specs.
• Collaborate with risk, compliance, and legal to meet regulatory standards.

Skills

Product strategy

Team leadership

UX research

A/B testing

Analytics

Tools

Amplitude

Mixpanel

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Key Responsibilities:

• Product Strategy & Design Vision
• Define and own the design vision and product strategy for our payment products, balancing business goals, user needs, and compliance requirements.
• Build and prioritize a roadmap of design and product improvements, using structured frameworks (e.g., RICE, ICE) to weigh impact against effort.
• Establish UX/UI design best practices and design-quality standards across the org.
• Lead, mentor, and grow a team of product designers and UX researchers.
• Product Management for Design
• Act as a de facto product manager for your area: translate research and data into structured feature proposals, PRDs, or specs that engineering and stakeholders can act on.
• Proactively identify, pitch, and champion new features and improvements based on your own use of the app, competitive analysis, and user feedback. This role is expected to originate ideas, not just execute assigned tasks.
• Define success metrics and KPIs for design and product initiatives (e.g., activation, feature adoption, NPS, task completion, retention) and report on outcomes.
• Run experiments (A/B tests, usability benchmarks) to validate design and product decisions, using analytics tools (e.g., Amplitude, Mixpanel, GA).
• Own the backlog and prioritization conversations jointly with product management and engineering leads.
• User-Centered Design Execution
• Drive end-to-end product design from discovery, journey mapping, and prototyping to detailed UI specifications.
• Conduct and apply user research, usability testing, and data-driven insights to improve product flows and reduce friction.
• Create and maintain design systems and patterns for consistency across channels (app, web).
• Cross-Functional Collaboration
• Partner with product managers and engineers to define product requirements and technical feasibility.
• Work closely with risk, compliance, and legal teams to ensure designs adhere to regulatory standards (e.g., BSP, AML, KYC).
• Collaborate with marketing and CX to ensure brand-consistent experiences.
• Innovation & Market Trends
• Stay ahead of payment UX trends in PH, SEA, and globally (e.g., tap-to-pay, open finance, e-wallet interoperability).
• Explore opportunities to integrate emerging technologies such as QR Ph, NFC, merchant payment solutions, and blockchain into the payment journey.
• Regularly use the Coins app as a customer would, and bring a running list of observations and improvement ideas to the team.