Lead Digital Marketing & Conversion Strategist

Omoda & Jaecoo Philippines; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Omoda & Jaecoo Philippines is seeking a talented digital marketing professional to lead integrated campaigns in Metro Manila. You will drive lead generation, optimize multi-platform ads (Meta, Google, TikTok, YouTube), and tighten the conversion funnel from lead to retail.

Strong analytics and CRM collaboration are essential for ongoing optimization. The role emphasizes data-driven decision making, cross-functional collaboration, and delivering measurable impact on sales and dealership

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 3-5 years of digital marketing or performance marketing experience; automotive or retail background is a plus.
• Strong experience managing paid campaigns across Meta, Google, TikTok, YouTube.
• Hands-on experience in lead generation, campaign optimization, and conversion funnel management.
• Solid understanding of CPL, CPA, CTR, conversion rate, ROAS, and ROI.
• Experience with Google Analytics, Google Ads, Meta Ads Manager and related tools.
• Experience using CRM systems and lead management platforms.

Responsibilities

• Develop and execute integrated digital marketing strategies.
• Plan and manage paid campaigns across Meta, Google, TikTok, YouTube.
• Create digital campaigns for product launches and promotions.
• Manage digital lead generation and optimize the lead funnel.
• Monitor campaign performance, media spend, targeting, and creatives.
• Track leads, CPL, CPA, CTR, ROAS and ROI metrics.
• Collaborate with CRM and Sales to improve lead quality and conversions.
• Maintain websites, landing pages, and digital forms.
• Conduct market research and competitor analysis.
• Prepare performance reports and recommendations.

Skills

Digital marketing

Lead generation

Campaign optimization

Conversion funnel

Data analysis

CRM familiarity

Communication

Paid media

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

Omoda & Jaecoo Philippines is seeking a talented digital marketing professional to lead integrated campaigns in Metro Manila. You will drive lead generation, optimize multi-platform ads (Meta, Google, TikTok, YouTube), and tighten the conversion funnel from lead to retail.

Strong analytics and CRM collaboration are essential for ongoing optimization. The role emphasizes data-driven decision making, cross-functional collaboration, and delivering measurable impact on sales and dealership