LATAM Hardlines & Licensed Toys Leader

Mattel

Mexico

On-site

PHP 7,348,438 - 9,797,918

Full time

14 days+

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Job summary

Mattel is seeking a Regional Hardlines & Licensed Toys Manager based in Mexico City to drive commercial strategy for Hardlines and Licensed Toys across Mexico and Brazil. You will lead a regional team, partner with Franchise, Retail, Marketing, Sales, Legal, Finance, Product Development, and Brand Compliance to accelerate sustainable growth in LATAM.

The role requires a strategic, commercially driven leader with licensing experience and strong stakeholder influence across regional and global

Qualifications

Bachelor's Degree in Marketing or related field.
Master's in Brand Marketing is a plus.
English proficiency at an advanced level is required.
Experience working on licensing programs is preferred.
Analytical and commercial background with data-driven solutions.

Responsibilities

Develop and execute the regional category strategy for Hardlines and Licensed Toys across LATAM.
Strengthen strategic licensing partnerships and drive growth in Mexico and Brazil.
Lead negotiations and accelerate franchise expansion across new categories and channels.
Define commercial priorities for the regional Licensing Agency (ROLA) aligned with LATAM and global strategy.
Serve as LATAM ambassador within Global Hardlines, shaping global category strategy and implementing initiatives.