Trade Marketing Manager

Mattel; Mexico; On-site; PHP 7,348,438 - 11,022,658; Full time

Job summary

Mattel LATAM is seeking a Trade Marketing Manager to define regional strategy across Mexico, Brazil, Colombia, Chile, Peru, and export. You will lead visual strategy, TMF governance, and eCommerce and B&M catalog excellence, reporting to the Trade Marketing Director.

This role requires 7–8 years in trade marketing or related fields, budget management, and strong cross-functional collaboration. Native Spanish and advanced English are expected; experience with LATAM retailers and eCommerce

Qualifications

• Bachelor’s degree in business or marketing.
• 7–8 years in trade/ shopper marketing or related fields.
• Experience managing budgets and regional coordination.

Responsibilities

• Define and lead LATAM Trade Marketing strategy across markets.
• Govern regional TMF budget, AOP, forecasts and reporting.
• Lead regional merchandising governance, agency sourcing and vendor performance.
• Ensure compliance with procurement, financial and legal policies.
• Oversee eCommerce and B&M catalog excellence strategy and governance.
• Partner with Brand Marketing, Sales and Finance for aligned initiatives.
• Lead regional projects and develop a high-performing Trade Marketing team.

Skills

Negotiation

Leadership

Data analysis

Proactivity

Assertive communication

Stress tolerance

Strategic thinking

Education

Bachelor's degree in Business Administration or International Business or Marketing

Tools

Coupa

Malibu

Salsify

Oracle

Amazon Vendor Central

Mercado Libre Seller Center

Tableau

Sales Kit

PIM

Salesforce

Job description

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Trade Marketing Manager LATAM is responsible for defining the regional Trade Marketing strategy and governance across Mexico, Export, Brazil, Colombia, Chile, and Peru. Reporting to the Trade Marketing Director, this role leads the Visual Strategy, Merchandising Governance, Trade Marketing Funds (TMF), and eCommerce and B&M Catalog Excellence.

The position is accountable for the strategic planning, governance, financial management, and continuous improvement of Trade Marketing investments while ensuring alignment across Brand Marketing, Sales, Finance, Procurement, Regulatory, Supply Chain, and external partners. The role establishes regional standards, drives operational excellence, manages strategic supplier relationships, and ensures compliance with Mattel's financial, legal, and procurement policies.

Through data-driven decision making and cross-functional leadership, the Trade Marketing Manager enables consistent execution across LATAM markets while maximizing investment effectiveness, strengthening retail visibility, and supporting commercial growth.

What You’ll Do

• Define and lead the LATAM Trade Marketing strategy, aligning annual commercial calendars, campaign priorities, visual strategies, and seasonal initiatives with Brand Marketing and commercial objectives across all markets.
• Own the governance of the regional Trade Marketing budget (TMF), leading Annual Operating Plan (AOP), Forecast cycles, budget allocation, financial reporting, monthly closings, and investment optimization across LATAM.
• Lead the regional merchandising governance model, including agency sourcing, commercial negotiations, supplier performance management, service standards, benchmarking, and continuous improvement initiatives.
• Ensure compliance with Mattel's procurement, financial, and legal policies, overseeing Purchase Orders, contracts, supplier governance, audits, NDAs, FCPA requirements, and corporate controls.
• Lead the regional eCommerce and B&M Catalog Excellence strategy, governing product cataloging, digital content quality, launch readiness, digital shelf performance, and strategic initiatives across key online retailers. Establish regional operating standards and governance, driving process standardization, KPI definition, reporting frameworks, and best practice implementation across LATAM markets.
• Partner with cross-functional teams, including Brand Marketing, Sales, Finance, Procurement, Supply Chain, Regulatory, and external partners to ensure alignment of Trade Marketing priorities and regional initiatives. Develop business insights and executive reporting, leveraging financial, commercial, and operational analytics to support strategic decision-making and maximize investment effectiveness.
• Lead strategic regional projects and business transformation initiatives, driving operational efficiencies, capability development, digital transformation, and continuous improvement across the Trade Marketing organization.
• Lead, coach, and develop the regional Trade Marketing team, fostering a high-performance culture focused on collaboration, accountability, talent development, and execution excellence.

Who We’re Looking For:

• Bachelor's Degree Business Administration or International Business or Marketing
• 7-8 years experience in trade marketing, shopper marketing, commercial finance, or related areas in FMCG,retail, or eCommerce, preferably with regional scope.
• Proven experience managing budgets, agencies, eCommerce cataloging, and regional coordination.
• Languages: Native Spanish and advanced English (C1–C2).
• Channel knowledge: Modern trade and eCommerce in LATAM, including retailers such as Walmart, Amazon,Chedraui, Falabella, Ripley, Éxito, Supermercados Peruanos, and Ri Happy.
• Tools: Coupa, Malibu, Salsify, Oracle, Amazon Vendor Central, Mercado Libre Seller Center, Tableau, Sales Kit, PIM, Sales Force.
• Core competencies:Negotiation, Leadership, Data analysis, Proactivity, Assertive communication, Stress and frustration tolerance, Strategic thinking and commercial
• Ability to work under pressure
• Strong compliance with internal procurement policies and corporate controls
• Financial knowledge: Basic understanding of P&L statements and financial implications of trade marketing Investments.
• Certifications in data analysis, eCommerce, or digital marketing (Google Ads/Analytics, Amazon Advertising,
• Tableau). PMP or project management methodologies (preferred).

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that we ...

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.