Manager Consumer Products

Mattel; Mexico; On-site; PHP 7,348,438 - 9,797,918; Full time

Job summary

Mattel is seeking a Regional Hardlines & Licensed Toys Manager based in Mexico City to drive commercial strategy for Hardlines and Licensed Toys across Mexico and Brazil. You will lead a regional team, partner with Franchise, Retail, Marketing, Sales, Legal, Finance, Product Development, and Brand Compliance to accelerate sustainable growth in LATAM.

The role requires a strategic, commercially driven leader with licensing experience and strong stakeholder influence across regional and global

Qualifications

• Bachelor's Degree in Marketing or related field.
• Master's in Brand Marketing is a plus.
• English proficiency at an advanced level is required.
• Experience working on licensing programs is preferred.
• Analytical and commercial background with data-driven solutions.

Responsibilities

• Develop and execute the regional category strategy for Hardlines and Licensed Toys across LATAM.
• Strengthen strategic licensing partnerships and drive growth in Mexico and Brazil.
• Lead negotiations and accelerate franchise expansion across new categories and channels.
• Define commercial priorities for the regional Licensing Agency (ROLA) aligned with LATAM and global strategy.
• Serve as LATAM ambassador within Global Hardlines, shaping global category strategy and implementing initiatives.

Skills

English (Advanced)

Licensing experience

Analytical mindset

Education

Bachelor's Degree in Marketing

Master's Degree Brand Marketing (nice to have)

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We're looking for a Regional Hardlines & Licensed Toys Manager, based in Mexico City, to lead the commercial strategy and growth of the Hardlines and Licensed Toys categories across Mexico and Brazil, while providing strategic direction to our Licensing Agency supporting ROLA.

What You’ll Do

This role will be responsible for developing and executing the regional category strategy, strengthening strategic licensing partnerships.

Our CP manager will be Identifying new growth opportunities, leading commercial negotiations, and accelerating franchise expansion across new categories, retail platforms, and commercial initiatives.

Defines the commercial priorities and strategic direction of the regional Licensing Agency for ROLA, ensuring execution is fully aligned with LATAM priorities and Global Consumer Products strategy.

Acts as the LATAM Global Ambassador within the Global Hardlines Team: this leader will represent regional business priorities, market insights, and growth opportunities while helping shape global category strategy and driving the implementation of global initiatives across the region.

The position will have a global scope, by reporting directly to the Regional Licensing Director, this position will lead a regional team across Mexico, Brazil, and Colombia, partnering closely with Franchise, Retail Development, Marketing, Sales, Legal, Finance, Product Development, and Brand Compliance to accelerate sustainable Consumer Products growth throughout LATAM.

If you have developed an strategic and commercially driven mindset as a leader, with strong licensing or consumer products experience, proven people leadership skills, and the ability to influence stakeholders across regional and global organizations while balancing strategic vision with operational execution we have your sit!

Who We’re Looking For

• Bachelor's Degree: Marketing and related fields
• Master's Degree Brand Marketing (nice to have)
• English (advanced)
• Experience working on Licensing
• Analytical and Commercial background: Data-based, focused on solutions yet creative, and a partner in crime

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.