Influencer Marketing Specialist

M Commerce Corporation; Taguig; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

A marketing firm in Metro Manila seeks a candidate to identify and engage with key opinion leaders (KOLs) in the FMCG industry, specifically beauty and health supplements. Responsibilities include developing campaigns alongside influencers, negotiating agreements, and tracking the performance of influencer content to provide insights for improvement. This role focuses on building strong influencer relationships, ensuring all campaign objectives are met effectively.

Responsibilities

• Research and categorize KOLs and influencers within the FMCG industry.
• Support outreach efforts and manage collaborations with influencers.
• Assist in negotiating partnership agreements and ensuring alignment.
• Work with influencers to co-create effective campaigns.
• Monitor influencer content performance and provide insights.

Job description

• Identify Key Opinion Leaders (KOLs): Research and categorize relevant KOLs and influencers within the FMCG industry, including beauty, health supplement, and home supplies

• Build Relationships: Support outreach efforts, establish and nurture connections with influencers, and manage ongoing collaborations.

• Support Negotiations: Assist in negotiating partnership agreements, ensuring all deliverables are met and expectations are aligned.

• Campaign Development: Work with influencers to co-create campaigns that meet the clients’ objectives and resonate with target audiences.

• Performance Tracking: Monitor the effectiveness of influencer content, providing insights and recommendations for continuous optimization.