Influencer Marketing Senior Specialist

MAIDEHAO TRADING CORP.,; Taguig; Presencial; PHP 360.000 - 600.000; Jornada completa

Descripción de la vacante

MAIDEHAO TRADING CORP. in the Philippines is seeking a KOL Specialist to lead influencer collaborations and shape our social media presence across platforms.

You will plan, execute, and optimize influencer-led campaigns, build strong relationships with creators, and align activations with brand strategy and goals, contributing to overall marketing success.

Responsabilidades

• Influencer Collaboration – Identify and engage with key opinion leaders and influencers to promote the brand.
• Content & Brief Creation – Develop content and briefs aligned with brand messaging.
• Campaign Management – Plan, execute, and monitor influencer-led campaigns.
• Relationship Building – Build long-term partnerships with influencers.
• Performance Analysis – Analyze campaign and video performance metrics, providing insights to optimize future marketing strategies.
• Cross-Functional Collaboration – Work closely with product, PR, and digital marketing teams to integrate influencer initiatives into broader campaigns.
• Budget & Contract Management – Oversee influencer budgets, negotiate contracts, and ensure ROI on influencer partnerships.
• Platform Strategy – Identify emerging social platforms and trends to expand influencer reach and maximize engagement.
• Compliance & Brand Safety – Ensure all influencer content adheres to brand guidelines, legal requirements, and ethical standards.
• Thought Leadership – Represent the brand in industry leadership contexts.

Descripción del empleo

KOL Specialist Key Responsibilities:

• 1. Influencer Collaboration – Identify and engage with key opinion leaders and influencers in our industry to promote our brand and products.
• 2. Content & Brief Creation – Develop compelling content and campaign briefs that align with brand messaging and objectives.
• 3. Campaign Management – Plan, execute, and monitor KOL‑ driven marketing campaigns, ensuring alignment with overall brand strategy and goals.
• 4. Relationship Building – Foster strong, long‑ term partnerships with influencers to enhance brand credibility and trust.
• 5. Performance Analysis – Analyze campaign and video performance metrics, providing insights to optimize future marketing strategies.
• 6. Cross‑ Functional Collaboration – Work closely with product, PR, and digital marketing teams to integrate influencer initiatives into broader campaigns.
• 7. Budget & Contract Management – Oversee influencer budgets, negotiate contracts, and ensure ROI on influencer partnerships.
• 8. Platform Strategy – Identify emerging social platforms and trends to expand influencer reach and maximize engagement.
• 9. Compliance & Brand Safety – Ensure all influencer content adheres to brand guidelines, legal requirements, and ethical standards.
• 10. Thought Leadership – Represent the brand in industry