KOL ASSOCIATE

Shin Media Inc.; Taguig; On-site; PHP 300,000 - 420,000; Full time

Job summary

Shin Media Inc. in the Philippines is seeking a driven influencer marketing coordinator to identify and build relationships with KOLs, creators, and influencers aligned with the brand. You will source partners, negotiate terms, and drive successful campaigns across TikTok, Facebook, Instagram, and YouTube.

Lead end-to-end influencer campaigns, track performance, and deliver reports on engagement and reach. Collaborate with Marketing, Content, and Operations teams to maintain brand consistency

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience with influencer marketing or KOL management.
• Strong communication and negotiation skills.
• Ability to manage multiple campaigns in a fast-paced environment.
• Familiarity with social platforms: TikTok, Facebook, Instagram, YouTube.

Responsibilities

• Identify, source, and build relationships with KOLs, influencers, and content creators aligned with the brand.
• Conduct market research to discover potential KOL partnerships and collaboration opportunities.
• Reach out to KOLs, negotiate partnership terms, and manage influencer engagements.
• Coordinate and oversee KOL campaigns, including product promotions, reviews, livestreams, and social media content.
• Track campaign performance and prepare reports on engagement, reach, and overall effectiveness.
• Maintain strong, long-term relationships with KOLs and influencer networks.
• Collaborate with the Marketing, Content, and Operations teams to ensure brand consistency and campaign success.
• Stay updated on social media trends, competitor activities, and emerging influencers.

Skills

KOL management

Negotiation

Social media marketing

Communication

Project coordination

Education

Bachelor's degree in Marketing or related field

Tools

TikTok

Facebook

Instagram

YouTube

Job description

Identify, source, and build relationships with Key Opinion Leaders (KOLs), influencers, and content creators aligned with the brand.

Conduct market research to discover potential KOL partnerships and collaboration opportunities.

Reach out to KOLs, negotiate partnership terms, and manage influencer engagements.

Coordinate and oversee KOL campaigns, including product promotions, reviews, livestreams, and social media content.

Track campaign performance and prepare reports on engagement, reach, and overall effectiveness.

Maintain strong, long-term relationships with KOLs and influencer networks.

Collaborate with the Marketing, Content, and Operations teams to ensure brand consistency and campaign success.

Stay updated on social media trends, competitor activities, and emerging influencers.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or any related field.

Familiarity with major social media platforms, including TikTok, Facebook, Instagram, and YouTube.

Strong communication, negotiation, and relationship‑building skills.

Excellent organizational and coordination abilities with strong attention to detail.

Proactive, resourceful, and capable of managing multiple tasks in a fast‑paced environment.

Knowledge of influencer marketing, KOL management, or digital marketing is an advantage.

Willing to work flexible hours based on campaign requirements and live‑selling schedules.