Paid Media Specialist | Hybrid

PURPLEBUG INC.; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

PURPLEBUG INC. is seeking a seasoned Digital Advertising Campaign Manager to lead multi-platform campaigns, oversee setup and targeting, and align creative optimization with client goals.

You will monitor CTR, conversions, and ROI, perform data-driven optimizations, manage budgets, and present actionable insights to stakeholders.

Mentor Ads Support Associates and collaborate with cross-functional teams to ensure campaigns meet objectives and brand guidelines.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• At least 3-5 years of experience in digital advertising, campaign management, or a similar role.
• Proven track record of managing and optimizing ad campaigns across multiple platforms.

Responsibilities

• Oversee the configuration and deployment of ad campaigns across platforms, ensuring alignment with client objectives.
• Develop strategies for ad placement, targeting, and creative optimization to maximize ROI.
• Continuously monitor campaign performance metrics (CTR, conversion rates, ROI) and implement data-driven optimizations.
• Identify opportunities to improve campaign results through strategic adjustments and advanced targeting.
• Create and manage Job Orders for client campaigns, including advanced details on targeting, ad scheduling, and platform-specific optimizations.
• Ensure clear documentation and coordination between teams for seamless execution.
• Manage larger and more complex campaign budgets, ensuring adherence to approved allocations while optimizing performance.
• Provide periodic budget recommendations based on performance and market trends.
• Prepare comprehensive reports that include in-depth analysis, actionable insights, and future recommendations.
• Present reports to clients and stakeholders with a focus on transparency and value-added strategies.
• Stay at the forefront of platform changes, trends, and best practices.
• Conduct training for internal teams and clients on updates and their implications for ad campaigns.
• Provide guidance and mentorship to Ads Support Associates and other junior team members.
• Share expertise and best practices to elevate team performance and capabilities.
• Partner with creative teams for ad development, ensuring visual and messaging consistency.
• Collaborate with data analysts to refine targeting and campaign performance strategies.
• Act as a primary contact for key clients, managing campaign expectations, updates, and strategy discussions.
• Facilitate presentations and consultations to demonstrate expertise and build trust with clients.
• Conducts thorough checks to ensure the accuracy of ad placements, targeting, and content.
• Verifies that campaigns meet client objectives, brand guidelines, and platform specifications.
• Identifies and rectifies errors proactively, ensuring all campaigns are error-free before and during execution.
• Develops and follows a checklist or quality control process to maintain high standards consistently.

Skills

Digital advertising

Campaign management

Analytics

A/B testing

Google Analytics

Reporting

SEO basics

Cross-functional collab

Attention to detail

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Excel

GA reporting tools

Job description

Education and Experience:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• At least 3-5 years of experience in digital advertising, campaign management, or a similar role.

• Proven track record of managing and optimizing ad campaigns across multiple platforms.

Skills:

• Proficiency with digital advertising tools (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).

• Strong working knowledge of Google Analytics, social media insights, and reporting tools.

• Familiarity with A/B testing and performance tracking.

• Strong attention to detail with excellent organizational skills.

• Effective communication skills for collaboration and client support.

• Analytical mindset with the ability to interpret data and suggest actionable insights.

• Basic understanding of SEO and SEM practices.

• Ability to work in a fast-paced environment and handle multiple tasks simultaneously.

Job Descriptions:

• Campaign Setup & Strategy Execution:

  • Oversee the configuration and deployment of ad campaigns across platforms, ensuring alignment with client objectives.

  • Develop strategies for ad placement, targeting, and creative optimization to maximize ROI.

• Monitoring & Performance Optimization:

  • Continuously monitor campaign performance metrics (CTR, conversion rates, ROI) and implement data-driven optimizations.

  • Identify opportunities to improve campaign results through strategic adjustments and advanced targeting.

• Advanced Job Order Development:

  • Create and manage Job Orders for client campaigns, including advanced details on targeting, ad scheduling, and platform-specific optimizations.

  • Ensure clear documentation and coordination between teams for seamless execution.

• Budget Oversight:

  • Manage larger and more complex campaign budgets, ensuring adherence to approved allocations while optimizing performance.

  • Provide periodic budget recommendations based on performance and market trends.

• Reporting & Insights:

  • Prepare comprehensive reports that include in-depth analysis, actionable insights, and future recommendations.

  • Present reports to clients and stakeholders with a focus on transparency and value-added strategies.

• Platform Policy & Trend Management:

  • Stay at the forefront of platform changes, trends, and best practices.

  • Conduct training for internal teams and clients on updates and their implications for ad campaigns.

• Mentorship & Training:

  • Provide guidance and mentorship to Ads Support Associates and other junior team members.

  • Share expertise and best practices to elevate team performance and capabilities.

• Cross-Departmental Collaboration:

  • Partner with creative teams for ad development, ensuring visual and messaging consistency.

  • Collaborate with data analysts to refine targeting and campaign performance strategies.

• Client Communication:

  • Act as a primary contact for key clients, managing campaign expectations, updates, and strategy discussions.

  • Facilitate presentations and consultations to demonstrate expertise and build trust with clients.

• Quality Assurance

  • Conducts thorough checks to ensure the accuracy of ad placements, targeting, and content.

  • Verifies that campaigns meet client objectives, brand guidelines, and platform specifications.

  • Identifies and rectifies errors proactively, ensuring all campaigns are error-free before and during execution.

  • Develops and follows a checklist or quality control process to maintain high standards consistently.