Integrated Marketing Manager

Globe Telecom; Philippines; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Globe Telecom in the Philippines is seeking a seasoned integrated marketing leader to drive the brand portfolio across campaigns and always-on activities, ensuring timely, cost-efficient executions and strong masterbrand equity.

You will guide campaign briefs, collaborate with agencies, and oversee brand playbooks, with a focus on cross-functional alignment and measurable impact on growth. This role emphasizes leadership, strategic oversight, and result-driven marketing across channels.

Qualifications

• 7-10 years in Integrated Marketing or Brand Management.
• Expert in launching integrated campaigns (multi-platform).
• College Graduate in Business/Marketing course.

Responsibilities

• Manages integrated marketing governance over Globe telco portfolio of brands and businesses, overseeing assets, guidelines, and synergies across channels.
• Manages and ensures flawless integrated marketing campaigns and always-on efforts (measured by effectiveness, timeliness, and cost efficiency).
• Identifies integration opportunities across the telco portfolio to guide strategic direction for campaigns and always-on efforts.
• Provides guidance for brand playbook development and alignment with insights and business imperatives for each segment.
• Develops and manages all integrated marketing campaign and always-on briefs prior to development and execution, including vetting strategies and creative work.
• Guides the integrated marketing strategy to meet short- and long-term brand and business objectives.
• Acts as steward for creative, regulatory, and research agency relationships, overseeing negotiations and contracts, ensuring cost efficiency and timely deliverables.

Skills

Integrated marketing

Campaign launches

Brand management

Education

Bachelor's degree in Marketing

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Leads integrated marketing management for assigned brand. Responsible for communication strategy, integrated campaign management, and always-on efforts that drive enduring relevance and distinction for the assigned brand its businesses, ensuring flawless execution (measured by effectiveness, timeliness, and cost efficiency); champion of masterbrand equity and identity, its integration and management that bring the brands to life. Subject matter expert for integrated campaign and always-on approach, brand guidelines, campaign and always-on integration and management.

Duties And Responsibilities

• Manages integrated marketing governance over their assigned Globe telco portfolio of brands and businesses, coming from marketing mastery of the Globe telco portfolio – its consumer segments, its businesses, its owned or desired brand attributes and equities to protect, its brand identity and attendant guidelines, its assets across channels, talents, and product or business synergies which can be maximized.
• Manages and ensures flawless integrated marketing campaigns and always-on efforts (measured by effectiveness, timeliness, and cost efficiency).
• Identifies integration opportunities across the telco portfolio leading to topline strategic direction for integrated marketing campaigns and always-on efforts to ensure that segment-focused, business-focused, or product-focused executions are faithful to the masterbrand.
• Provides guidance for brand playbook development and maintenance, ensuring alignment with insights, consumer profiles, and business imperatives that fall within each segment for their assigned Globe telco portfolio of brands and businesses.
• Develops and manages all integrated marketing campaign and always-on briefs prior to start of development and execution for their assigned Globe telco portfolio of brands and businesses. Also vets all integrated marketing and always-on strategies, resulting ideas, creative work (internal and external), and executions across channels before or in parallel with proponent approval for their assigned Globe telco portfolio of brands and businesses.
• Guides the integrated marketing strategy and development of integrated marketing campaigns and/or always-on efforts for their assigned Globe telco portfolio of brands and businesses to ensure they are planned to meet brand and business objectives in the short- and long-term.
• Acts as steward for all creative, regulatory, and research agency relationships, representing Globe’s interests when facing agencies for their assigned Globe telco portfolio of brands and businesses, overseeing commercial negotiations for scope and work and fees, overseeing administrative requirements for contracts, Scope of Work, and related requirements, ensuring all fees are cost-efficient and all deliverables are completed flawlessly (measured by effectiveness, timeliness, and cost efficiency).
  

Requirements

• 7-10 years in Integrated Marketing or Brand Management
• Expert in launching integrated campaigns (multi-platform)
• College Graduate in any Business/Marketing course
  

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.